Sponsorship Opportunities

Promote your organization and increase your brand recognition with an audience of over 7,000 counselors, admission professionals, and students at the national conference, Sept. 24-26, in Minneapolis. Download the 2020 NACAC National Conference Prospectus.

For more information, contact Megan LaVine at 703-299-6845.

Platinum Level - Sponsorships Totaling $50,000+
Imagine Fund Scholarship  Sold,
Scholarships go directly to underserved college admission counseling professionals for professional development opportunities or special projects that directly benefit students. Sponsors present at the conference general session and are recognized on stage.


Gold Level - Sponsorships Totaling $25,000-$49,999

Conference Social – $25,000  Sold, Slate by Technolutions
This celebration at the close of the conference is a time for attendees to unwind and connect with friends. Branding opportunities include: cocktail napkins, band introduction, VIP area, signature drink, bar signage, branded giveaways, and a social media filter. Seventy-five complimentary drink tickets are included.

Conference Wi-Fi – $25,000 – Sold, EAB
Get attendees' attention online. Sponsorship includes a custom login splash page as well as signage with the Wi-Fi network and password, to be placed throughout the convention center. Choose the Wi-Fi password, pending contract date.

Welcome Reception – $25,000
Join NACAC in welcoming attendees with hors d’oeuvres and cocktails in the exhibit hall. The sponsorship includes featured entertainment, premium bar placement, branded koozies, 75 drink tickets, and conference signage.

Mobile App – $25,000 – Sold,, Inc
The NACAC Mobile App is downloaded by attendees so they can access conference information and planning tools before they arrive, as well as on-site. Includes a banner ad on the dashboard page, user metrics, and the ability to send two custom push messages to attendees during the event.


Silver Level - Sponsorships Totaling $15,000-$24,999

Counselors’ College Fair – $20,000  Sold, The College Board
The Counselors’ College Fair provides an opportunity for attendees to share information and network with representatives from more than 500 colleges and universities. The sponsorship includes a complimentary tabletop booth at the fair, a push message through the mobile app, signage at the event, and an email blast to attendees.

Registration Area – $20,000 – Sold, University of Minnesota System
Every conference attendee, speaker, exhibitor, and special guest passes though the registration area. A DJ will help liven the crowd, and your school or company mascot is invited to attend and take pictures with attendees. Sponsor’s name/logo will be displayed on signage. A complimentary insert in the conference tote bag is included.

Branded Café – $18,000 – Sold,, Inc
The café will be located in the exhibit hall and will be named for your school or company (“Company X Café”). You will have the opportunity to customize a hanging banner and treat attendees to light refreshments; a $3,000 food and beverage credit is included as well as an hour-long refreshment break. Sponsorship includes rental of three massage chairs. Sponsor-branded giveaways can be passed out at the café entrance or at tables. One complimentary email broadcast or mobile app push message is included.

Privacy Pods – $16,500
New! Host private or quiet meetings during the conference in a privacy pod designed to hold up to four people each. Pods will be placed in the exhibit hall or another high traffic area of the convention center. Sponsorship includes exterior branding of all pods, conference signage, and the exclusive use of one pod for the duration of the conference. One complimentary email broadcast is included.

Hotel Keycards – $16,500 – Sold, AccessLex Institute
Hotel guests receive cards at check-in and use them throughout their stay. Your custom artwork is included on each card. Artwork is subject to NACAC’s final approval and varies by hotel. NACAC's logo and design will be featured on the back of cards.

Lanyards – $16,500 – Sold, CollegeNET
Add your logo to attendee lanyards given out at registration. Attendees must wear badges/lanyards for all conference activities.

Water Bottles – $16,500  Sold, University of St. Thomas
Add your logo to the reusable water bottles distributed to attendees at registration.

Counselors' Preview Day Catering – $15,000
Reach up to 100 secondary school counselors from the Twin Cities area. The sponsorship includes a 15-minute speaking opportunity over lunch and the option to include a branded giveaway to attendees.

Meet Your Match Game – $15,000 – Sold, Common App
The Meet Your Match game is a big hit with attendees! Attendees will wear a button that includes a number and your logo and search for other attendees with the matching number. Attendees will come to the NACAC booth and/or your booth to be scanned to win prizes.

Chief Enrollment Officers’ (CHIEF) Forum Preconference Program – $15,000  Sold, CampusLogic
This program addresses the most salient topics in higher education for senior-level enrollment officers. The sponsorship includes a 15-minute presentation to this audience (pending NACAC approval).


Bronze Level - Sponsorships Totaling $3,000 - $14,999

Convention Center Branding – $13,000
Your design will be featured in high-traffic areas of the convention center. Options include escalator wraps, window/carpet clings, banners, and more!

Tech Lab Sponsorship – $13,000  Sold, ACT
Sponsorship includes signage on the outside perimeter of the Tech Lab, which accommodates 75–100 attendees, for duration of conference. The sponsorship includes the opportunity to host one educational session for up to one hour on a designated day, with a boxed lunch for up to 75 attendees included. Your session will be promoted online, in the program book, and in the mobile app.

Learn Booth Sponsorship – $13,000  Sold, Capture Higher Ed
Sponsorship includes signage on the outside perimeter of the Learn Booth, which accommodates 75–100 attendees, for duration of conference. The sponsorship includes the opportunity to host one educational session for up to one hour on a designated day, with a boxed lunch for up to 75 attendees included. Your session will be promoted online, in the program book, and in the mobile app.

CHIEF Happy Hour – $12,000 – Sold, Ocelot
New! The CHIEF preconference program will conclude at 5 p.m. on Wednesday, Sept. 23, and a happy hour at the convention center will immediately follow. Mix and mingle with this audience and CHIEF alumni. Two drink tickets, light hors d’oeuvres, and the opportunity to pass out a branded giveaway are included. Conference signage and one email broadcast to the CHIEF audience is included.

Conference Notepads – $11,000  Sold, Northern Arizona University
Conference notepads include company logo.

Student Video Scholarship – $10,000
High school and community college students in the Twin Cities area are invited to enter a video essay contest. Winners are awarded scholarships ranging from $1,000 to $5,000. Sponsorship benefits include conference signage as well as recognition at the award ceremony and in promotion of the scholarship to thousands of students/counselors (pending contract date).

Digital Conference Session Signs – $10,000 – Sold,
Digital signs will be outside the conference session rooms for the duration of conference. The sponsorship includes a designated branding area at bottom of signage to include logo, booth number, and message. An email broadcast to attendees is included with this sponsorship.

NACAC Ribbon Wall – $10,000
After checking in at registration, attendees will have the opportunity to add a variety of ribbons to their badges. Sponsorship includes logo placement on the ribbon bar signage, as well the option to customize one ribbon.

Access College Fair (ACF) – $10,000 – Sold, Coalition for College
The Access College Fair provides an opportunity for attendees to share information and network with representatives from college access organizations. Sponsorship will allow all CBOs to exhibit for free. The sponsorship includes a tabletop exhibit, a push message on the mobile app, and signage at the event.

Admission Middle Management Institute Preconference Program – $10,000  Sold, Cambridge Assessment International Education
A unique professional development opportunity for college admission mid-level leaders (3–7 years), this program encourages exchange of insight for mutual professional advancement. Sponsorship includes 10–15 minute presentation to discuss goods or services (pending NACAC approval).

Leading a Dynamic College Counseling Preconference Program – $10,000
This program supports college counseling department directors and supervisors, aspiring directors, and veteran counselors in the acquisition of essential tools, resources, and knowledge. Sponsorship includes 10–15 minute presentation to discuss goods or services (pending NACAC approval).

Global Hub – $10,000 – Sold, Cialfo
Includes a boxed lunch for 75 attendees, the opportunity to host a session, and the option to include a branded giveaway. Signage placed outside the room features your logo and exhibit booth number.

Financial Aid Pavilion – $10,000 – Sold, Disocover Student Loans
Sponsorship includes branded signage in the financial aid pavilion for duration of conference and opportunity to host one educational session for up to one hour on a designated day with a boxed lunch for up to 75 attendees. Your session will be promoted online, in the program book, and in the mobile app. Includes one email broadcast.

Cell Phone Charging Area – $8,000
Help attendees recharge their devices at the conference! Your company name, logo, and booth number will be featured on the cell phone charging area, placed in a high-traffic area of the convention center.

Exhibit Hall Aisle Signs – $7,500
As the exclusive sponsor, more than 10 aisle signs that include your company logo and booth number are displayed in the exhibit hall.

Conference Tote Bag – $5,000 – Five opportunities available – Augsburg University, Beacon College, Central Washington University, College of Saint Elizabeth, Hamline University, Neumann University, North Dakota State University, Ohio University, Salve Regina University, SUNY Maritime College, UC San Diego, University of the Incarnate Word, The University of Utah, Utica College, Wilkes University
Your company name/logo will be featured on the conference tote bag (pending NACAC approval) and includes an insert in the bags.

Earbuds – $5,000 – Sold, Worcester Polytechnic Institute
This is a great opportunity for your school logo to appear on the earbuds distributed to all attendees. Earbuds will be used for all sessions at the Learn Booth, Tech Lab, Career Hub, Global Hub, exhibitor presentations, and during two concurrent sessions. The sponsorship includes one complimentary email broadcast.

International Seminar – $5,000
This program gives college admission counseling professionals the necessary skills and basic knowledge to work with international students more effectively. Program sponsorship includes a 10–15 minute presentation to discuss goods or services (subject to approval by NACAC), sponsorship signage, and recognition on printed preconference program schedule.

Social Media Scavenger Hunt – $5,000 – Sold, National Society of High School Scholars (NSHSS)
Attendees are encouraged to take pictures in and around the convention center in Minneapolis and post to social media! Sponsorship includes a branded hashtag that must be used on all entries, choice of one photo op (exhibitor booth, CCF booth, or other), one push notification on the mobile app, and inclusion of all contest promotion (pending contract date).

Sponsored Refreshment Break – $5,000 – Sold; Bocconi University, Burning Glass Technologies, Loyola Marymount University, University of Delaware
Host a happy hour and treat your guests to a beverage in the exhibit hall café, a popular destination for attendees between educational sessions! The sponsorship includes 100 drink tickets, branded cocktail napkins, promotion of the event in the conference mobile app and program book, and one complimentary email broadcast.

Conference Tote Bag Insert – $5,000 – Four opportunities available – Parchment
Add your branded giveaway—business card holders, mints/gum/candy, calendars, keychains, pens, etc.—to our conference tote bag, distributed to all attendees. (The sponsor is responsible for the cost of the branded items and shipping to the convention center. All items must be approved by NACAC.)

Cycle Studio Workout Benefiting the Imagine Fund – $3,000
New! Join your fellow attendees at a local cycle studio for a 45-minute workout on Thursday or Friday morning, with proceeds benefiting the Imagine Fund! Sponsorship includes brief remarks, up to three bikes for staff, the option to pass out branded giveaways, inclusion on all promotion of the event (pending contract date), and an email broadcast or conference tote bag insert.

Rising Star Award – $3,000 – Sold, Spelman Johnson
Honor individuals and programs that exemplify excellence and dedication to serving the needs of students in the postsecondary transition by sponsoring the award winners and one representative from each winning program. The sponsorship provides the award, an individual NACAC and regional affiliate membership, and conference registration. As a sponsor, you will be recognized at the event.

Digital Marketing Sponsor  Carnegie Dartlet

Video Sponsor  Allied Pixel

Companies that wish to move up to the next level of sponsorship can do so by covering the difference in cost through a donation to the Imagine Fund.

Interested in participating? Complete the 2020 NACAC National Conference Prospectus and return to Megan LaVine.