Sponsorship Opportunities

Promote your organization and increase your brand recognition with an expected audience of over 7,000 counselors, admission professionals, and students at the national conference, Sept. 27-29, in Salt Lake City. Download the 2018 NACAC National Conference Prospectus.

For more information, contact Megan LaVine at 703-299-6845.

Platinum Level - Sponsorships Totaling $50,000+
Imagine Fund Scholarship - $50,000
The scholarship goes directly to underserved college admission counseling professionals for professional development opportunities or special projects. Sponsors can present the scholarship at the conference general session and be recognized on stage.


Gold Level - Sponsorships Totaling $25,000-$49,999

Conference Tote Bag – $30,000 – Sold, Discover Student Loans
Your company name/logo will be featured on the front of the conference tote bag (upon approval by NACAC). The space will be shared with NACAC conference design.

Conference Social – $25,000 – Sold, Technolutions Slate
This celebration is the close of the conference—a time for attendees to unwind and connect with friends. Event signage is included and branding opportunities include cocktail napkins, band introduction, VIP area, and logos printed on photo booth strips. Seventy-five complimentary drink tickets are included.

Conference Wi-Fi – $25,000 – Sold, EAB
Get attendees online—at login, they are directed to you sponsored splash page and then redirected to your company website. You are recognized in the event program and on signage. Choose the Wi-Fi password, pending contract date.

Exhibit Hall Refreshment Breaks – $25,000, Two Breaks included, Two Sponsorships Available
Treat attendees to beverages and snacks in the exhibit hall on Thursday and Friday. Each sponsorship includes two 30-minute breaks (Thursday or Friday). Your logo is included on cocktail napkins and signage, and you can include a branded food item.

Welcome Reception – $25,000 – Sold, EF Education First
Join NACAC in welcoming attendees with hors d’oeuvres and cocktails in the exhibit hall.The sponsorship includes premium bar placement, branded cocktail napkins,and 75 drink tickets. Your logo is included on signage.

Mobile App  – Sold, Ruffalo Noel Levitz
The NACAC Mobile App is downloaded by attendees so they can access conference information and planning tools before they arrive, as well as onsite. You receive a banner ad on the dashboard page, user metrics, and the ability to send two custom push message to attendees during the event, and all sponsor benefits at the gold level.


Silver Level - Sponsorships Totaling $15,000-$24,999

Counselors’ College Fair – $20,000 – Sold, The College Board
The Counselors’ College Fair provides an opportunity for attendees to share information and network with representatives from more than 500 colleges and universities. The sponsorship includes a complimentary table top booth at the fair, a push message through the mobile app, signage at the event, and an email blast to the colleges and universities.

Registration Area – $20,000 – Sold, Westminster College
Every conference attendee, speaker, exhibitor, and special guest passes though the registration area. Your company name/logo and booth number are displayed on signage and you receive a complimentary insert in the conference padfolio.

Student Video Scholarship – $20,000 – Sold, National Society of High School Scholars
Eleventh and 12th grade students attending high schools in the counties surrounding the city of Salt Lake City are invited to enter a college-planning-related essay contest. They can win scholarships from $1,000 – $5,000. Sponsorship benefits include recognition at the award ceremony and conference signage.

Hotel Keycards – $16,500 – Sold, Westminster College
Hotel guests receive cards at check-in and use them throughout their stay. Your custom artwork is included on each card. (Artwork is subject to NACAC’s final approval and varies by hotel.)

Lanyards – $16,500 – Sold, CollegeNET
Add your logo to attendee lanyards given out at registration. Attendees must wear these to enter the conference.

Water Bottles and Water Machines – $16,500 – Sold, The University of Utah
Add your logo to the reusable water bottles distributed to attendees at registration. Included is the option to add your logo to all exhibit hall water coolers.

Counselors’ Preview Day Catering– $15,000  Sold, Jack Kent Cooke Foundation
The sponsorship exposes you to up to 100 secondary counselors from the Salt Lake City area, including a 15-minute speaking opportunity and option to include a branded giveaway on seats. Meal time to be determined.

Meet Your Match Game – $15,000 – Sold, The Common Application
The Meet Your Match game is a big hit with attendees. To play, they wear a button that includes your logo (included in their registration materials) and search for other attendees with the matching number.

Digital Conference Session Signs – $15,000 – Sold, The University of Utah
Digital signs will be outside the conference session rooms for the duration of conference. The sponsorship includes a designated branding area at bottom of signage to include logo, booth number, and message. An email to attendees is included.

Chief Enrollment Officers’ (CHIEF) Forum Pre-conference Program – $15,000 – Sold, CampusLogic
This program addresses the most salient topics in higher education for senior-level enrollment officers. The sponsorship includes a 20-minute presentation to this audience (pending NACAC approval).


Bronze Level - Sponsorships Totaling $3,000 - $14,999

Tech Lab Sponsorship – $12,500 – Sold, The Princeton Review
Sponsor branded perimeter of the Tech Lab, which accommodates 75–100 attendees, for duration of conference. The sponsorship includes the opportunity to host one educational session for up to one hour over lunch on a designated day, with a boxed lunch for up to 75 attendees. Your session will be promoted in program book and mobile app.

Pens – $11,000
Conference pens, given to every attendee, feature artwork of your choosing.

Conference Notepads – $11,000 – Sold, Northern Arizona University
Conference notepads include company logo and contact information.

Imagine End of the Day 5K $10,000
Your logo will be featured on race signage, t-shirts, bibs, and all marketing materials. Sponsor is invited to give remarks before the start of the race. Sponsorship includes one complimentary push message to all attendees through the mobile app.

Access College Fair (ACF) – $10,000
The Access College Fair provides an opportunity for attendees to share information and network with representatives from college access organizations. Sponsorship will allow all CBOs to exhibit for free. The sponsorship includes a table top exhibit, a push message on the mobile app, and signage at the event.

Admission Middle Management Institute Pre-conference Program – $10,000  Sold, Cambridge Assessment International Education
A unique professional development opportunity for college admission mid-level leaders (3–7 years), this program encourages exchange of insight for mutual professional advancement. Sponsorship includes 10–15 minute presentation to discuss goods or services (pending NACAC approval).

Directing a Dynamic College Counseling Pre-conference Program – $8,000 – Sold, ACT
This program supports college counseling department directors and supervisors, aspiring directors, and veteran counselors in the acquisition of essential tools, resources, and knowledge. Sponsorship includes 10–15 minute presentation to discuss goods or services (pending NACAC approval).

International Pre-conference Program – $10,000 – Sold, World Education Services (WES)
This program gives counselors and admission officers the necessary foundational skills and basic knowledge to recruit, counsel, and advise international students more effectively. There will be two separate sponsored tracks—one for counseling and one for admission—that feature programming for the high school counselor audience and the college admission audience. Program sponsorship includes a 10–15 minute presentation to discuss goods or services (to be approved by NACAC international staff), sponsorship signage, and recognition on printed pre-conference program schedule.

Adhesives: Window/Door Clings – $10,000, Exclusive – $15,000
Your company logo and booth number appears in many locations throughout the convention center (upon approval by venue). The exclusive sponsorship includes escalator wraps.

Fitness Activities Benefiting the Imagine Fund – $10,000, Includes two activities
Choose two different activities (yoga, boot camp, zumba, kickboxing) to be held on Thursday and Friday morning. Sponsorship includes brief remarks at event, signage, optional branded giveaway/fitness items and push message through the mobile app.

Career Advancement Hub – $10,000
Opportunity to give a presentation over breakfast or lunch with branded cocktail napkins and option to include a branded giveaway to all session attendees. Signage placed outside of the room to feature your logo and exhibit booth number.

Global Hub – $10,000 – Sold, Ritsumeikan Asia Pacific University
Includes a lunch for attendees with branded napkins, speaking opportunity, and the option to include a branded giveaway. Signage placed outside the room to feature your logo and exhibit booth number.

Cell Phone Charging Stations – $8,000
Help attendees power up. Four locker-style cell phone charging stations will be placed throughout the exhibit hall and convention center. Your company name, logo, and booth number will be featured on the stations.

Exhibit Hall Aisle Signs – $7,500
As the exclusive sponsor, more than 10 aisle signs that include your company logo and booth number are hung in the exhibit hall.

Conference Tote Bag Insert – $5,000 – Two Opportunities Available – Sold; Carney, Sandoe, & Associates, Landmark College, Westminster College
Add your branded giveaway—business card holders, mints/gum/candy, calendars, keychains, pens, etc.—to our conference tote bag, distributed to all attendees. (The sponsor is responsible for the cost of the branded items, please plan to send 6,500 pieces, and ship to the convention center. All items must be approved by NACAC.)

International Pre-Conference Reception – $5,000
Private reception for the international pre-conference attendees. Attendees will receive one drink ticket and light hors d’oeuvres. Sponsorship includes welcome remarks, sponsor signage, recognition on printed pre-conference program schedule, and sponsor-branded cocktail napkins.

NACAC Ribbon Wall – $5,000 – Sold, StudentBridge
After checking in at registration, attendees will have the opportunity to add a variety of ribbons to their badge. Sponsorship includes logo placement on the ribbon bar signage, as well the option to customize one ribbon.

Rising Star Award – $3,000 – Sold, Spelman Johnson
Honor individuals and programs that exemplify excellence and dedication to serving the needs of students in the postsecondary transition by sponsoring the award winners and one representative from each winning program. The sponsorship provides the award, an individual NACAC and regional affiliate membership, and conference registration. Sponsorship will include recognition at the event.

Conference Promo Video Sponsor – Sold, Indie Atlantic Films
Video will be used to promote the conference to all attendees. Video will be featured prominently on the NACAC conference website.

Conference Media Sponsor – Carnegie Communications

Companies that wish to move up to the next level of sponsorship can do so by covering the difference in cost through a donation to the Imagine Fund.

Interested in participating? Download the 2018 NACAC National Conference Prospectus and complete and return to Megan LaVine.