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2021 Sponsorship Opportunities

Promote your organization and increase your brand recognition reach to thousands of counselors, admission professionals, and students at the national conference, Sept. 23-25, in Seattle, WA and virtually! For more information, please contact Gracy Olmeda at 703-299-6839.


Platinum Level - Sponsorships Totaling $50,000+

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Gold Level - Sponsorships Totaling $25,000-$49,999

Conference Social – $25,000
This celebration at the close of the conference is a time for attendees to unwind and connect with friends. Branding opportunities include cocktail napkins, band introduction, VIP area, signature drink, bar signage, branded giveaways, and a social media filter. Seventy-five complimentary drink tickets are included.

Conference Wi-Fi – $25,000
Get attendees' attention online. Sponsorship includes a custom login splash page as well as signage with the Wi-Fi network and password, to be placed throughout the convention center. Choose the Wi-Fi password, pending contract date.

Mobile App – $25,000
The NACAC Mobile App is downloaded by attendees so they can access conference information and planning tools before they arrive, as well as on-site. Includes a banner ad on the dashboard page, user metrics, and the ability to send two custom push messages to attendees during the event.

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Silver Level - Sponsorships Totaling $15,000-$24,999

Welcome Reception – $20,000
Join NACAC in welcoming attendees with hors d’oeuvres and cocktails in the exhibit hall. The sponsorship includes featured entertainment, premium bar placement, branded koozies, 75 drink tickets, and conference signage.

Virtual Platform Sponsorship  $18,000 – Sold, Common App
Acknowledgment on the landing page of the main virtual room. Logo and banner placement within the header, the dashboard, and schedule pages. Two one-minute videos, one per day - played during the start of breakout sessions or the opening/closing or super sessions.

Registration Area – $16,000
Every conference attendee, speaker, exhibitor, and special guest passes though the registration area. A DJ will help liven the crowd, and your school or company mascot is invited to attend and take pictures with attendees. Sponsor’s name/logo will be displayed on signage. A complimentary insert in the conference tote bag is included.

Keynote/Main Stage/Super Session/Closing Virtual Video Sponsorship – $15,000
Up to a one-minute video played after the start of the keynote or super sessions. Acknowledgment on the Keynote/Super Session room, and the video will be included in the post-conference session resources.

Branded Café – $15,000
The café will be located in the exhibit hall and will be named for your school or company (“Company X Café”). You will have the opportunity to customize a hanging banner and treat attendees to light refreshments; a $3,000 food and beverage credit is included as well as an hour-long refreshment break. Sponsorship includes rental of three massage chairs. Sponsor-branded giveaways can be passed out at the café entrance or at tables. One complimentary email broadcast or mobile app push message is included.

Privacy Pods – $15,000
Host private or quiet meetings during the conference in a privacy pod designed to hold up to four people each. Pods will be placed in the exhibit hall or another high traffic area of the convention center. Sponsorship includes exterior branding of all pods, conference signage, and the exclusive use of one pod for the duration of the conference. One complimentary email broadcast is included.

Counselors’ College Fair – $15,000 
The Counselors’ College Fair provides an opportunity for attendees to share information and network with representatives from more than 500 colleges and universities. The sponsorship includes a complimentary tabletop booth at the fair, a push message through the mobile app, signage at the event, and an email blast to attendees.

Hotel Keycards – $15,000 
Hotel guests receive cards at check-in and use them throughout their stay. Your custom artwork is included on each card. Artwork is subject to NACAC’s final approval and varies by hotel. NACAC's logo and design will be featured on the back of cards.

Lanyards – $15,000
Add your logo to attendee lanyards given out at registration. Attendees must wear badges/lanyards for all conference activities.

Counselors' Preview Day Catering – $15,000
Reach up to 100 secondary school counselors from the Seattle area. The sponsorship includes a 15-minute speaking opportunity over lunch and the option to include a branded giveaway to attendees.

Meet Your Match Game – $15,000
The Meet Your Match game is a big hit with attendees! Attendees will wear a button that includes a number and your logo and search for other attendees with the matching number. Attendees will come to the NACAC booth and/or your booth to be scanned to win prizes.

Chief Enrollment Officers’ (CHIEF) Forum Preconference Program – $15,000 Sold, CampusLogic
This program addresses the most salient topics in higher education for senior-level enrollment officers. The sponsorship includes a 15-minute presentation to this audience (pending NACAC approval).

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Bronze Level - Sponsorships Totaling $3,000 - $14,999

Water Bottles - $14,000
Add your company or school logo and website address to water bottles, distributed to attendees at check in.

Breakout Session Virtual Video Sponsorship - $13,000
Up to a one-minute video played after the conclusion of at least six breakout sessions. Acknowledgment on the Keynote room, and the video will be included in the post-conference session resources.

Convention Center Branding – $13,000
Your design will be featured in high-traffic areas of the convention center. Options include escalator wraps, window/carpet clings, banners, and more!

Tech Lab Sponsorship – $13,000 – Sold, RNL
Sponsorship includes signage on the outside perimeter of the Tech Lab, which accommodates 75–100 attendees, for duration of conference. The sponsorship includes the opportunity to host one educational session for up to one hour on a designated day, with a boxed lunch for up to 75 attendees included. Your session will be promoted online, in the program book, and in the mobile app.

Learn Booth Sponsorship – $13,000 Sold, Capture Higher Ed
Sponsorship includes signage on the outside perimeter of the Learn Booth, which accommodates 75–100 attendees, for duration of conference. The sponsorship includes the opportunity to host one educational session for up to one hour on a designated day, with a boxed lunch for up to 75 attendees included. Your session will be promoted online, in the program book, and in the mobile app.

Refreshment Break Virtual Video Sponsorship - $12,000
Up to a one-minute video played before the start of each of the virtual conference breaks. The video will be included in the post-conference session resources.

CHIEF Happy Hour – $12,000
The CHIEF preconference program will conclude at 5 p.m. on Wednesday, Sept. 22, and a happy hour at the convention center will immediately follow. Mix and mingle with this audience and CHIEF alumni. Two drink tickets, light hors d’oeuvres, and the opportunity to pass out a branded giveaway are included. Conference signage and one email broadcast to the CHIEF audience is included.

Mask/Hand Sanitation Stations - $12,000
Include your company or school logo on disposable branded masks used by attendees at the conference to help keep everyone safe! Hand sanitation stations will be placed in high traffic areas throughout the convention center.

Conference Notepads – $10,000 Sold, Northern Arizona University
Conference notepads include company logo.

Student Video Scholarship – $10,000
High school and community college students in the Seattle area are invited to enter a video essay contest. Winners are awarded scholarships ranging from $1,000 to $5,000. Sponsorship benefits include conference signage as well as recognition at the award ceremony and in promotion of the scholarship to thousands of students/counselors (pending contract date).

NACAC Ribbon Wall – $10,000
After checking in at registration, attendees will have the opportunity to add a variety of ribbons to their badges. Sponsorship includes logo placement on the ribbon bar signage, as well the option to customize one ribbon.

Access College Fair (ACF) – $10,000 
The Access College Fair provides an opportunity for attendees to share information and network with representatives from college access organizations. Sponsorship will allow all CBOs to exhibit for free. The sponsorship includes a tabletop exhibit, a push message on the mobile app, and signage at the event.

Admission Middle Management Institute Preconference Program $10,000  Sold, Cambridge Assessment International Education
A unique professional development opportunity for college admission mid-level leaders (3–7 years), this program encourages exchange of insight for mutual professional advancement. Sponsorship includes a 10-15-minute presentation to discuss goods or services (pending NACAC approval).

Leading a Dynamic College Counseling Preconference Program – $10,000
This program supports college counseling department directors and supervisors, aspiring directors, and veteran counselors in the acquisition of essential tools, resources, and knowledge. Sponsorship includes a 10-15-minute presentation to discuss goods or services (pending NACAC approval).

Global Hub – $10,000
Includes a boxed lunch for 75 attendees, the opportunity to host a session, and the option to include a branded giveaway. Signage placed outside the room features your logo and exhibit booth number.

Financial Aid Pavilion – $10,000 
Sponsorship includes branded signage in the financial aid pavilion for duration of conference and opportunity to host one educational session for up to one hour on a designated day with a boxed lunch for up to 75 attendees. Your session will be promoted online, in the program book, and in the mobile app. Includes one email broadcast.

Wisdom Exchange Virtual Video Sponsorship - $10,000
Acknowledgment/introduction before the start of each Wisdom Exchange session. Up to a one-minute video at start of each Wisdom Exchange session. Live session facilitator opportunity to lead a discussion with participants on a specific topic within college admission.

Cell Phone Charging Area – $8,000
Help attendees recharge their devices at the conference! Your company name, logo, and booth number will be featured on the cell phone charging area, placed in a high-traffic area of the convention center.

Exhibit Hall Aisle Signs – $7,500
As the exclusive sponsor, more than 10 aisle signs that include your company logo and booth number are displayed in the exhibit hall.

Conference Tote Bag – $5,000  Eight opportunities available Augsburg University, Central Washington University, Hamline University, Neumann University, Ohio University, Saint Elizabeth University, Salve Regina University, UC San Diego, University of the Incarnate Word, University of Utah, Utica College, Wilkes University
Your company name/logo will be featured on the conference tote bag (pending NACAC approval) and includes an insert in the bags.

Earbuds – $5,000 – Sold, Worcester Polytechnic Institute
This is a great opportunity for your school logo to appear on the earbuds distributed to all attendees. Earbuds will be used for all sessions at the Learn Booth, Tech Lab, Career Hub, Global Hub, exhibitor presentations, and during two concurrent sessions. The sponsorship includes one complimentary email broadcast.

International Seminar – $5,000
This program gives college admission counseling professionals the necessary skills and basic knowledge to work with international students more effectively. Program sponsorship includes a 10-15-minute presentation to discuss goods or services (subject to approval by NACAC), sponsorship signage, and recognition on printed preconference program schedule.

Social Media Scavenger Hunt – $5,000 
Attendees are encouraged to take pictures in and around the convention center in Seattle and post to social media! Sponsorship includes a branded hashtag that must be used on all entries, choice of one photo op (exhibitor booth, CCF booth, or other), one push notification on the mobile app, and inclusion of all contest promotion (pending contract date).

Sponsored Refreshment Break – $5,000 –One opportunity available  Bocconi University, Loyola Marymount, University of Delaware
Host a happy hour and treat your guests to a beverage in the exhibit hall café, a popular destination for attendees between educational sessions! The sponsorship includes 100 drink tickets, branded cocktail napkins, promotion of the event in the conference mobile app and program book, and one complimentary email broadcast.

Conference Tote Bag Insert – $5,000 Four opportunities available  Parchment
Add your branded giveaway—business card holders, mints/gum/candy, calendars, keychains, pens, etc.—to our conference tote bag, distributed to all attendees. (The sponsor is responsible for the cost of the branded items and shipping to the convention center. All items must be approved by NACAC.)

Rising Star Award – $3,000
Honor individuals and programs that exemplify excellence and dedication to serving the needs of students in the postsecondary transition by sponsoring the award winners and one representative from each winning program. The sponsorship provides the award, an individual NACAC and regional affiliate membership, and conference registration. As a sponsor, you will be recognized at the event.

*Companies that wish to move up to the next level of sponsorship can do so by covering the difference in cost through a donation to NACAC.

Ready to move forward? Download a copy of the 2021 sponsorship agreement form and return to Gracy Olmeda.