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Preconference Seminars

Thursday, September 24, 2020

08:00 AM to 11:00 AM

Nothing to do on Thursday morning? Sign up for a Preconference Seminar from 8 a.m. - 11 a.m. and get your education on before the conference even begins. Preconference seminars require an additional cost and last for three hours. 

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  • From the Demographic Cliff to the Generational Shift: Surviving and Thriving in the Challenging Years Ahead

    With changing demographics, higher expectations from your Gen Z audience, varying rules and regulations, and an increasingly competitive higher education landscape, there has never been a more challenging time to be in student recruitment and enrollment management. Dive deep into how prospective students make choices; how they’re engaging with social media, digital advertising, and college websites; and what they’re saying about their college search. Explore how you can better understand your position among your competitors, the importance of emotive marketing, and the changing dynamic of student search and yield communications.

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  • Hotspots, Hooks & Hidden Agendas: An Inside Look at the College Admission Process

    Over the last 40 years, higher education has emerged as a massive industry and, within it, colleges have morphed into businesses. Rankings, yield, selectivity, demonstrated interest and ability to pay are symptomatic of the new “normal” that now defines college access. Moving beyond the hyperbole, this highly interactive workshop breaks down the process to provide a candid, insider’s look into admission decision-making within the context—and ever-evolving priorities—of strategic enrollment management.

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  • How to Lead a Life-Changing College Essay Workshop

    In this session, Ethan Sawyer (College Essay Guy) will cover, among other things: How can counselors create a workshop environment that invites openness, vulnerability, and creativity? What’s the role of the facilitator? Are any topics off-limits? How much sharing is “too much”? What are some simple, effective ways to help students provide one another feedback? We’ll discuss formats for 1-hr, 2-hr, 3-hr, multi-day, and multi-week workshops. Attendees will receive a comprehensive 45-page curriculum guide and all the resources they need to lead a workshop right away.

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  • The Next Frontier: Redesigning the Transfer Student Experience through People, Process, and Technology

    In this workshop, you will hear from EAB and a panel of higher education practitioners on how to reduce barriers and deploy complimentary practices to support the transfer student experience and enrollment. This interactive workshop will focus on how you can build cross-departmental transfer champions, create efficiencies in administrative systems and processes, and leverage technology for scale.

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  • Overview of the Student Financial Aid Programs

    Explore federal student aid programs, including Title IV programs, state aid, Health and Human Services (HHS) programs, and other sources of financial assistance. Examine the financial aid application process; eligibility criteria (by program) for student financial assistance; differences between self-help, grant, and other aid options; and how the FAFSA determines how aid offers are constructed. Hear top questions and answers on the application process and the student aid life cycle.

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  • International Enrollment Management in a Time of Crisis

    International students are critical to the success of US colleges and universities, as well as the nation’s economic competitiveness. Unfortunately, current and future international student enrollment at our institutions will be affected by the global pandemic. Historic data on international student enrollment tell a story of resilience after times of crisis, but experts predict it may take up to five years to rebound following the coronavirus outbreak. Use data and case studies to examine past practices and evaluate future international enrollment decisions, policy changes, and recruitment practices. Learn how to evaluate your international enrollment goals before and after the pandemic, assess your resources in light of considerable budget changes, navigate market shifts, and explore suitable staffing and recruitment models in this changing landscape.

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  • Tools of the Trade

    New or nearly new secondary school counselors, come fill your toolbox with strategies, best practices, and effective counseling techniques to help guide students through the college admission process. Learn how to create the ideal college counseling office, develop essential resources for providing effective college counseling services, and write impactful letters of recommendation. Review early decision and early action programs, standardized testing, financial aid updates/overviews, how admission decisions are made, the college essay, ethical issues in college counseling, the use of technology, counseling the college-bound student-athlete, and more.

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  • Unpacking the UK Undergraduate Application

    Join the British Council, UCAS, The University of Edinburgh, and fellow college counselors for an interactive session about university admission in the United Kingdom. Take away tips and resources about the search process and the UCAS application form, and unpack the nuances of UK admission, including the personal statement, predicted grades, references, and differences from US college applications to help your students find the right-fit UK university for them.

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  • Understanding Athletic Recruiting in the 21st Century

    Athletic recruiting is one of the more confusing processes for counselors, students, and their families because it involves a tricky intersection of parent expectations, student aspirations, coach idiosyncrasies, and conflicting league policies. Examine recruiting from an educational standpoint to learn how counselors can "coach" students and families on how to ask the right questions, self-recruit, and avoid the "here's how to win a scholarship" distractions from media and recruiting services. Hear the latest trends in athletic recruiting, including specialization, early commitments, the rise of club sports, Ivy league recruiting, and the accelerated timeline.

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  • Women at Work

    Whether you are a woman at work or support women at work, join us to discover your strengths, find your voice, use your passion and develop and lead more effectively. Learn alongside some of your admission counterparts and business professionals at varying levels of experience.

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  • YouScience In-Depth Training

    Take part in this hands-on interactive experience that, through group activities and role-playing, promises in-depth knowledge of all aspects of the YouScience Program, including guiding students to their best-fit career based on individual data-driven results and analytics. Hear best practices that can be implemented at your organization whether you are a new or experienced YouScience user.

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