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EP10. Capture Higher Ed - Hot On the Trail of the Student Decision Journey

Friday, September 15, 2017

12:15 PM to 01:00 PM

Exhibit Hall C - LEARN Booth

Your prospective students are investigating your brand on their own discover pathway leaving a trail of data.  Utilizing a first-of-its-kind dataset, this session will address lingering questions about online student behavior and the college selection process.  Using individual online behavioral data from multiple institutions, we will discuss how and when students are most engaged with your brand throughout the Student Decision Journey and how to engage them.  This case study will address long-standing myths about the college selection process and show you how to equip your institution to recruit in the petabyte age.

Dr. Thom Golden, Capture Higher Ed, KY
LeAnn Hughes, Illinois Wesleyan University, IL