Saturday, September 28, 2019
10:30 AM to
F Educational Sessions will take place on Saturday, Sept. 28 from 10:30 a.m. - 11:45 a.m. This list will be continuously updated as each session's speakers confirm attendance.
Update on International Student Recruitment from the EducationUSA Network and the Department of Commerce
Hear the latest in policy updates from the EducationUSA network, including new policies for engaging a wider array of sector stakeholders and approaches to the administration of its international student recruitment fairs. Learn more about the US Department of Commerce Commerce’s International Education initiative to support the US international education industry to compete globally.
Sara Moreno, US Commercial Service, Department of Commerce (DC)
Allison Dower, US Commercial Service, Department of Commerce (DC)
Stress-Busting: New Study Reveals Opportunity for Dramatic Differentiation
Gen Z, the very students you are recruiting, is the most stressed out generation ever, experts say. Admission professionals know this but few are addressing it to better serve prospective students. New data from a nationwide study shows that doing so can become your strongest recruitment tool. Learn how colleges can isolate and respond to student anxieties, while also differentiating themselves in ways that excite prospective students. Better understand techniques to best serve students while achieving your enrollment goals.
Bob Longmire, Longmire and Company (KS)
William Brown, Hood College (MD)
High Pressure and High Volume: College Counseling in Large Selective Public High Schools
Public high schools that serve predominantly high-achieving students face unique challenges as they navigate their students’ college counseling needs. Students demonstrate exceptional academic talents but vary in their understanding of their postsecondary options, the college admission process, and financial aid. Unrealistic goals, intense pressure, and demanding parental expectations are commonplace. Learn how counselors working in these settings administer their college counseling programs and how they manage the obstacles facing their students. Take away practical strategies and gain an understanding of the student experience at these institutions.
Jeffrey Makris, Stuyvesant High School (NY)
Alyssa Frank Reichman, Boston Latin School (MA)
Sandra Cernobori, Palo Alto Senior High School (CA)
Megan Clougherty, Boston Latin School (MA)
Assessing Character and Non-Cognitive Factors in College Admission and Beyond: Why, How, and “What If?”
College admission offices and high schools are looking for better tools and systems for assessing and motivating key non-cognitive capacities in students. Explore the latest and most promising practices for assessing character education and social and emotional learning skills and capacities in young people. Learn more about implications of this work and hear a summary about developing, implementing, and evaluating promising character assessment systems in admission.
Robert Massa, Dickinson College (PA)
Sam Rikoon, Educational Testing Service (NJ)
Trisha Ross Anderson, Making Caring Common, Harvard Graduate School of Education (MA)
Engineering 3-2 Programs: How They Work and for Whom They Work Well
Combined/dual-degree programs provide an alternative approach to preparing for a career in engineering. Students encounter flexibility and opportunity at important junctures in their educational pathways: finding an undergraduate home, securing financial support, and progressing through the engineering curriculum. Which students might be a good fit? What is the appeal for students and institutions? What are some of the challenges and developments that schools have experienced? Better understand the philosophy, navigate the details, and appreciate the benefits of combined/dual-degree studies.
James Caldarise, Oberlin College (OH)
Ron Laue, Washington University in St. Louis (MO)
Veronica Aguilar Hornig, Columbia University (NY)
Bruce Rodenborn, Centre College (KY)
Advocating for LGBTQ+ Students: A Rainbow of (50+) Practice Resources!
We solemnly swear not to: bore you with long intros, spend 20 minutes setting the stage, or explain basic knowledge. Instead, get practical tips and resources you can use right away that address a wide range of issues, including: Should students come out in their college essay? If so, how? How to create inclusive visual representations in your office? How to accommodate housing for trans students? What should campus safety and inclusion checklists include? How can a CRM support pronouns and gender?
Zachary George, StriveScan (IL)
Recommendation Letters and Unconscious Bias: What are We really Saying about Students?
How are the words high school counselors write perceived on the college side? What bias do admission counselors bring to the table when reading letters? How can college counselors and admission officers become better aware of their unconscious bias? Using insight provided by both sides of the desk, explore how recommendation letters are used in the selection process, how unconscious bias presents itself, and propose solutions to write and read better, more meaningful letters.
Ah Young Chi, Hong Kong International School (Hong Kong)
Ashley Pallie, Pomona College (CA)
Allie Levey, Maret School (DC)
Building Meaningful Partnerships: The Role and Value of an Effective Counselor Advisory Board
One of the smartest growth initiatives a university can implement is a Counselor Advisory Board. Counselor boards can provide colleges with vital perspectives on matters such as on- or off-campus programming, communication with families, publications, or outreach initiatives. Colleges without an advisory board would benefit by creating one (or more!) and can learn from their counseling colleagues in this setting. Meanwhile, counselors/high schools can incorporate their experience into year-end board reports, gain an opportunity to learn more about a campus, and engage in meaningful, challenging, transparent, and honest conversation about access and other key issues in admission.
Jim Rawlins, University of Oregon
Claudia Hernandez-Ponce, Johns Hopkins University (MD)
Finding Untapped Enrollment Potential in Your Own Backyard
Hear how enrollment leaders from two colleges grew their freshman classes by more than 30 percent in six years or less–without having to look beyond their primary markets. Discuss why many schools’ recruitment efforts miss more than half of suitable candidates and get tips for consistently addressing these blind spots. Explore the budget implications of expanded recruitment scope, including methodologies for assessing the financial return on recruitment expenditures–an essential tool for better matching enrollment budgets to desired results.
Robert Alexander, Millsaps College (MS)
Communicating Messages of Affordability and Access using MyinTuition
The majority of students in the United States only know the sticker price of a college education despite the fact that large numbers of them will pay (perhaps a lot) less than that. Effectively communicating the true cost of college after factoring in financial aid can increase applications of students from low- and moderate-income families. Finding ways to get that message across, though, is a formidable obstacle. Come hear admission representatives describe their successful efforts incorporating MyinTuition, a simple tool that quickly and simply enables students to get a ballpark estimate of their true cost of college.
Phil Levine, Wellesley College (MA)
Mark Dunn, Yale University (CT)
Stephanie DuPaul, University of Richmond (VA)
Randi L. Arsenault, Colby College (ME)
Enhance Your College-Going Culture with this Trifecta!
Kentucky and Michigan are part of the American College Access Campaign (ACAC), a national effort to increase the number of first-generation and low-income students pursuing a college degree or other higher education. The effort is designed is to help high school seniors navigate the college admission process and ensure they apply to at least one institution. Join a discussion of how representatives from Kentucky and Michigan successfully partnered with college admission professionals, school counselors, and community members to plan and implement college access campaigns in their states.
Audrey Price, Kentucky Higher Education Assistance Authority
Melissa Caperton, ACT Center for Equity in Learning (NC)