Preconference Education Opportunities

Arriving in Houston a little bit early and have some free time? Sign up for a Preconference Seminar or Workshop. Preconference events can be added to full conference registration within the registration process. 


Preconference Workshops are one to one-and-a-half day programs that begin on Wednesday and conclude on Thursday. This year's offereings will include:

Admission Middle Management Institute (AMMI)

Admission Middle Management Institute (AMMI) serves as a unique professional development opportunity for mid-level leaders within the field of college admission. The workshop is designed to foster collegiality and transparency in the exchange of insight critical to professional advancement. 

AMMI challenges participants with content suggested as essential to the successful growth trajectory of mid-level admission professionals. The leadership and facilitators of this workshop utilize small group discussions, promising practices and expert panels to cultivate life-long professional competencies and connections. Specific skills include strategic planning, managing and advocating for your budget, achieving success through coaching, and working with third-party vendors. 

Chief Enrollment Officers' Forum (CHIEF)

Chief Enrollment Officers' Forum (CHIEF) delves into the varied demands on admission leaders for innovative and sustainable strategies that achieve institutional goals. The theme of this year’s workshop is The Chief Enrollment Officer as Chief Change Manager. 

The workshop engages participants with prominent current and future considerations impacting enrollment management: diversity, access and inclusion, navigating modern media, and organizational change and strategic planning. Participants will tackle issues impacting the field such as changing demographics, diminishing budgets, and a heightened need for accountability and transparency.  

Incorporated into the workshop are research analysis, best practices and lessons learned, as well as dialogue among peers to foster a rigorous professional learning community. 

Leading a Dynamic College Counseling Program (LEADING)

As the field of college admission evolves, so does the role of college counseling. Leading a Dynamic College Counseling Program (Leading) is an intensive workshop designed to support professionals in the acquisition of essential tools, resources, and knowledge pertaining to the field. 

College counseling professionals, regardless of title, can lead their program and facilitate change from any position. The facilitators of this workshop provide hands-on training, as well as resources to support participants in their pursuit of becoming a transformative leader in their college counseling office. 

Topics include: defining and understanding leadership, inclusive counseling, data-driven decision making, and preventing counselor burnout. 

Strategic Data Management for Enrollment Leaders (DATA)

Enrollment is so central to colleges and universities that admission leaders are increasingly asked to provide data and insights that inform, or even determine, institutional strategy. 

Are you ready to occupy a seat at your institution's strategy table? 


If a three-hour session is a better fit for your schedule, sign up for a Preconference Seminar taking place on Thursday from 7:15 - 10:15 a.m. Seminars cover a variety of topics and different levels of experience.


Please note that early rates are in effect from now until July 13. Regular rates will be in effect from July 14 until the conference. 

  Nonmember / Standard Rate Associate Member Rate Member Rate
Early Regular Early Regular Early Regular
Preconference Seminars
(Thursday – 7 am – 10 am)  
$115 $145 $115 $145 $95 $125
Chief Enrollment Officers’ Forum
(Wednesday – All Day   & Thursday – 7 am – 10:30 am)  
$750 $800 $750 $800 $550 $600
Admission Middle Management Institute
(Wednesday – All Day   & Thursday – 7 am – 10:30 am)  
$750 $800 $750 $800 $550 $600
Strategic Data Management   for Enrollment Leaders
(Wednesday – All Day   & Thursday – 7 am – 10:30 am)  
$750 $800 $750 $800 $550 $600
Leading a Dynamic College Counseling Office
(Wednesday – All Day   & Thursday – 7 am – 10:30 am)     
$675 $725 $675 $725 $475 $525



Sponsorship opportunities are available. Please fill out the form below and a NACAC staff member will reach out.