Please note that sessions and speakers are being added as they are confirmed.
Personalizing the Transfer Student Experience: Using Data to Improve Recruitment and Onboarding
Enrollment leaders know that transfer students care about credit transfers and cost – but beyond that, what are these students looking for in an institution? This mystery can be costly to both institutions and students. Eduventures 2019 Transfer Student Research reveals significant diversity within the transfer student population, and the subsequent need for personalized outreach—based not on demographic characteristics alone, but behavioral and attitudinal components. This session will examine the six Transfer Types™ and their unique concerns and motivations. Concordia University Texas will share how it has successfully used research data to attract and retain transfer students. While enrollment offices have begun to embrace personalization in traditional freshmen student recruitment, it is now time to expand this approach to transfer student enrollment.
Johanna Trovato, ACT | NRCCUA (TX)
New Perspectives on Transfer Student Attitudes and Behavior
Amid pessimistic projections for traditional college-bound student populations, enrollment managers are seeking to build transfer pipelines in an increasingly competitive market. We draw on publicly available data and new survey research to paint a comprehensive picture of aggregate transfer patterns, identify the factors that drive transfer student decisions, and show how institutions can use existing data to grow transfer enrollments. We put this research into context through a discussion of transfer strategies and changes in the transfer landscape with Loyola Marymount University (CA) and the New England Board of Higher Education (NEBHE), with attention to the possibly multi-year disruption to transfer pipelines causes by COVID-19.
Michael Keane, Maguire Associates (MA)
Thomas Gutto, Loyola Marymount University (CA)
Emily Decatur, New England Board of Higher Education (MA)
Maureen Weatherall, Loyola Marymount University (CA)
Transfer in Crisis: Best Practices for College Closures and Mergers
Transfer professionals find ourselves working with a new population of students; those who did not plan to transfer. Whether it be a natural disaster, college merger, or even a closure, these students are in search of a new path engrossed by uncertainty. How we work with these students is different from those who intentionally choose to transfer; we must be flexible, think outside the box, and acknowledge their disappointment. Join us as we discuss best practices for working with transfer students in crisis and how these practices can be applied to the transfer population as a whole.
Dayna Bradstreet, Simmons University (MA)
David Follick, Nassau Community College (NY)
Dawn Bryden, Bay Path University (MA)
Anne McDonough, Salem State University (MA)
Supporting Success and Equity in Student Transfer through Advising: Lessons Learned from Interstate Passport
The largest barrier to bachelor’s degree completion for community college students is the loss of credits upon transfer according to the Community College Research Center. College and admissions counselors and academic advisors can play a key role in supporting the success for transfer students. Join panelists from two- and four-year institutions to learn how their staff work to improve the transfer experience for students and their role in the implementation of a nationwide student transfer program, Interstate Passport®. Interstate Passport enables the block transfer of lower-division general education rather than on specific course and credit equivalencies, reducing credit loss.
Julie Esterline, WICHE (CO)
Clif Stratton, Washington State University
DeAnn Johnson, North Idaho College