Sessions Suggested for Postsecondary Attendees

Subject to change. Dates and times to be announced.


In addition to a robust expo hall, lively events, and thoughtful networking opportunities, NACAC Conference 2022 features over 100 educational sessions.  See all sessions here.

Sessions marked with a are offered for NBCC credit hours.

2022 National Association of Regional Admission Counselors Survey Results

The 2022 NARAC (National Association of Regional Admission Counselors) Survey results provide eye-opening data about the state of regional college admission throughout the country, particularly in relation to the 2019 data. Learn about changing geographic trends, temporary and permanent workload increases (with and without appropriate compensation, training, and mentorship), cost of living “must-knows,” and other crucial information to optimize regional recruitment across the country. Take away helpful insights, whether you are a current or aspirant regional counselor, manage regional admission professionals, or are looking to launch a regional recruitment program.

Learning Objective:
Understand the differences between regionally based admission representatives and in-office admission staff.

60 Tips in 60 Minutes: How to Run a Successful Tour Guide Program

Student-guided tours are a key strategy in recruiting applicants to our universities/colleges. Whether you have five tour guides or more than 100, we all run into some of the same challenges. How do you keep student recruiters engaged, trained, organized, motivated, etc.? Hear from three unique universities that have very different perspectives on their programs. You will leave this session with 60 tangible tips to help build or strengthen your program!

Learning Objective:
Learn how to train student tour guides.

Achieving Enrollment Goals with a Resilient Admission Team

According to higher education job search sites, nearly 2,000 positions are listed as “open” for enrollment professionals across the country. The scarcity of workers in today’s labor force has enrollment leaders wondering how they are going to complete the work necessary to achieve their goals. This comes at a hyper-transformational time when the work of admission offices has never been more crucial to an institution’s future. Meeting your enrollment goals while short-staffed requires a powerful communication plan that utilizes data, predictive modeling, and your CRM software system to focus and prioritize the work of your team on the right prospective students.

Learning Objective:
Develop strategies to increase a small staff’s productivity without causing burnout.

Achieving Resilient Enrollment Management Strategy in the Test-Optional Age

Adapt, advance, and restore enrollment and student success in the test-optional age. Esteemed enrollment experts from campuses spanning selectivity, size, type, and geographic difference will reflect on their experiences with the pandemic-motivated adoption of test-optional admission policies. They’ll share lessons learned, offer wisdom gleaned, and provide practical guidance needed for sustaining enrollment strength .

Learning Objective:
Identify the most prevalent challenges (experienced differently across various campus types) that enrollment managers faced during the pandemic—specifically, those surrounding the rapid adoption of test-optional admission policies.

Actionable Insight for College Admission Teams from a National Survey of High School Counselors

In the face of historic understaffing, many college enrollment teams are struggling to give prospective students—and the high school counselors who serve them—sufficient attention. Given this context, as well as the rapid shift in student circumstances brought on by the pandemic, it is more important than ever for college enrollment leaders to have a clear and up-to-date picture of what matters most to their key stakeholders on the high school side. Explore EAB data from a large-scale pandemic-era survey of high school counselors focused on how college enrollment leaders can better serve counselors and the college-bound students they support. Then gain further insight from high school counselors representing three distinct types of institutions.

Learning Objective:
Learn the three most important things college admission counselors can start doing immediately to better support high school counselors.

Advising Prospective NCAA Student-Athletes

New to the NCAA Eligibility Center process? Get the facts about NCAA academic initial-eligibility requirements, the core course review process, recruiting basics, and the National Letter of Intent. Learn about changes and updates to the NCAA Division I and Division II initial eligibility requirements in response to COVID-19 and how these changes will impact prospective student-athletes.

Learning Objective:
Understand the NCAA's initial eligibility requirements.

Beyond Email: Creative Outreach Opportunities

Without a dedicated communications department in your small high school counseling office, it can be difficult to grab your community's attention beyond bemoaning "Check your email." Learn about a small handful of free creative platforms that can help you reach students and families! From the mildly creative to the super-artistic, get ready to move beyond email.

Learning Objective:
Consider ways to reach an audience beyond email.

Black Excellence Leadership Roundtable

Hear from a panel of Black enrollment leaders with experience across diverse institutional contexts. Topics to be covered include advice for young professionals, finding a “right-fit” employer, the future of higher education, and reconciling your professional mission with institutional priorities.

Learning Objective:
Reflect on how to retain diverse professionals in the field of college admission.

Breaking Down Admission Barriers for Students from Title I Schools

The Coalition for College’s new partnership with Scoir equips hundreds of thousands of students at Title I schools with tools to understand the college admission process and benefit from a simplified application experience. Hear how this partnership will help the Coalition’s collegiate members strengthen their connections to Title I schools and provide more support to low-income and underrepresented students. Come away with a deeper understanding of the Coalition’s access work, ranging from the new integrated application to engagement opportunities with students and their supporters.

Learning Objective:
Learn about an innovative new partnership that seeks to expand access to college support and resources for underserved students. Understand the Coalition’s access work.

Breaking Through the Divide: Practitioners and Scholars Building Trust and Collaboration for Change

How might we routinely engage in integrated and ongoing dialogues between researchers and practitioners in the admission field? Based on a forthcoming coming book, Rethinking College Admissions: Research-Based Practice and Policy, explore how building trust between researchers and professionals is the first step to creating change. Delve into the realm of research-to-practice, including lessons learned and the powerful potential of these collaborations.

Learning Objective:
Understand the power of research-to-practice partnerships.

Building Bridges through Dual Enrollment

Hybrid education created the need to explore new learning opportunities for secondary school students. Dual enrollment gives students a chance to build confidence, explore options, and earn credits on a college campus. Explore a framework for dual enrollment using the recent partnership between Catholic Memorial (MA) and Wentworth Institute of Technology (MA) as a case study. The “CM-Squared” (Construction Management at Catholic Memorial) collaboration opened the door for students not typically enrolled in Advanced Placement classes to participate in rigorous college-level STEM coursework. Learn about the latest research supporting dual-enrollment initiatives, discuss logistics for launch, hear input from student participants, and take away a toolkit to help start your own dual enrollment collaboration.

Learning Objective:
Understand how dual enrollment can allow students of all ability levels to engage in college-level academics.

Check Yourself: Addressing COVID's Impact on Stress, Stereotypes, and Bias

The ongoing effects of the COVID-19 pandemic include burnout, turnover, and understaffing, which exacerbate the risk of biases influencing our work. Now more than ever, we as college and admission counselors need to build our awareness of and ability to confront conscious and unconscious biases across our field and in our roles. Explore the state of research on stress and biases, consider the impact of bias on our organizations, and build strategies to address bias on both sides of the desk.

Learning Objective:
Establish a shared understanding of bias.

A Closer Look at Direct-Admit Programs in College Admission

Many colleges and universities have significantly increased the use of direct-admit placements in college admission—in programs for architecture, business, engineering, and nursing, among others. Learn about recent trends from admission directors at three public flagship universities. How have the universities’ enrollment profiles been shaped by direct admission? In what ways have programs benefited from direct-admit decisions? What opportunities exist (if any) for applicants who do not gain direct admission to their preferred academic program?

Learning Objective:
Gain specific information about direct-admit programs at three universities.

College Possible: Helping Foster Youth Access Higher Education

Youth in foster care are an overlooked student demographic in college readiness and access. Find out how to make college possible for this important group of students. Develop engaging strategies that speak to foster youth, foster parents, and caseworkers and learn how to identify resources and funding that make attending college a reality for youth.

Learning Objective:
Learn how recruiting foster youth aids in meeting DEI-related goals and objectives.

Committee-Based Evaluation: How Has the Model Endured and Evolved?

Prior to the COVID-19 pandemic many admission offices were adopting new models of evaluation to meet increasing application volumes and staff demands. The past two admission cycles brought unimaginable new challenges to these evaluation processes. Hear from a few offices using committee-based evaluation to review applications and learn how they have continued to evolve and refine their processes to meet and plan beyond the changing enrollment landscape.

Learning Objective:
Learn how admission offices are managing this unique moment.

Creating An Inclusive Environment for Transgender Students

Learn best practices for working with transgender, nonbinary, and gender-nonconforming students, both during high school as they apply to college and after they’ve arrived on campus. Explore strategies and advice on the following topics: guiding students in completing applications and essays; writing the letter of recommendation; identifying trans-friendly colleges, including gender-neutral housing; finding potential scholarships; and more. Examine administrative challenges and opportunities at both high schools and colleges and review the national landscape of challenges faced by students, as well as recent victories and success stories.

Learning Objective:
Identify ways LGBTQIA+ students can best conduct their college search and present themselves in their applications.

Creating Inclusive Admission Practices for Military-Connected Students

Although colleges have a desire to be military-friendly their policies and procedures often create unintended barriers for military-connected students. Additionally, students' journeys to college are unique, making a one-size-fits-all approach difficult. Examine the results of a qualitative research study to understand how service members describe their experiences during the predisposition, search, and choice stages of the college admission process. Come away with tangible actions your office can take to remove obstacles and create pathways to higher education.

Learning Objective:
Learn ways to be more inclusive to military-connected students.


Gain actionable ideas on how to refresh your college admission mindset via the lens of four island communities. In what ways do we unknowingly reinforce colonial hierarchies in our college admission practices? Let’s open a dialogue on how to build assets and strengths-based frameworks, especially with students from these island communities. Learn how to practice a strengths-based mindset and ways to infuse culturally responsive counseling, recruitment, and retention practices into your office. Lastly, learn why your students should consider the institutions of higher education on Guam, Hawai’i, Puerto Rico, and the Commonwealth of Northern Mariana Islands.

Learning Objective:
Gain firsthand knowledge of culturally responsive counseling, recruitment, and retention practices.

The Demographic Cliff: The Impact on Recruitment of Black Students

The national demand for four-year college-bound high school graduates is projected to drop by 5 percent from 2020 to 2030. This is a result of the decline in birth rates during the 2008 recession and financial crisis. While all institutions will have to reckon with this shift, Historically Black Colleges and Universities will have to respond uniquely as more resources are spent to recruit Black and ethnic minority students. Take a deep dive into what this data means and learn strategies to effectively target and recruit Black students.

Learning Objective:
Understand data on the demographic cliff.

Demystifying ROI: Build a Data-Driven Recruitment Strategy

The University of Vermont increased investment in recruitment partners but lacked a strategy to measure performance and the impact on the student pipeline. To tackle this challenge, they built a measurement framework using Slate data, partner data, and costs to objectively evaluate the ROI of each partner. They also added a subjective metric around relationship health, highlighting what they valued most from recruitment partners. The practice resulted in transparent, data-driven conversations with partners to uncover new opportunities. This resilient recruitment strategy and partner portfolio optimizes the student pipeline for future classes.

Learning Objective:
Identify the key performance indicators (KPIs) that matter most to your admission organization. Understand how to use a partner measurement framework to measure your return on investment (ROI).

Disabled isn't a Dirty Word: Tips for an Accessible Admission Office

Learn ways to make your admission office more accessible for disabled students and reduce the stigma associated with disability in higher education. Take away tips and best practices to transform the way you serve this important population of students.

Learning Objective:
Take away at least three practices you can implement in your own admission office to become more accessible for disabled students.

Do More Than Survive: How BIPOC Professionals Can Thrive at PWIs

In ​We Want to Do More Than Survive, author Dr. Bettina Love urges educators to embody the rebellious spirit of abolitionists to achieve educational freedom for our students and ourselves. Tapping into our own rebellious spirits, explore how BIPOC professionals can support themselves and each other as we navigate predominantly white institutions. From how to approach self-advocacy to developing support systems within and beyond our school communities, discuss how BIPOC can thrive in professional environments and achieve educational freedom.

Learning Objective:
Identify resources for mentorship, support, and community for BIPOC professionals in cases where those resources may not exist at the institutional level.

EducationUSA in Action: Strategies for International Student Recruitment

Learn how EducationUSA, a US Department of State network of advising centers in more than 175 countries and territories, promotes US higher education and study in the United States. Explore new, effective developments including working with students in virtual environments and strategies for connecting with international high school counselors worldwide. Gain insight into international recruitment from select countries as well as from secondary and postsecondary educational institutions and learn how to leverage your work with EducationUSA to achieve your enrollment goals.

Learning Objective:
Identify new developments in international recruitment and opportunities to connect with US stakeholders.

Effective Student Support Services for Postsecondary Readiness

As students transition between grade levels and into postsecondary opportunities after graduation, it has become vital to provide comprehensive student support services to meet students’ academic, social/emotional, and physical needs. During the pandemic, student needs expanded to require purposeful wraparound services, increased family engagement, and innovative postsecondary readiness strategies. As a result, we implemented intentional student support services to address and support the whole student and family. Reflect on lessons learned during the pandemic, including the need to meet student and family needs differently to achieve increased student success and postsecondary readiness.

Learning Objective:
Explore effective wraparound services to meet students’ academic, social/emotional, and physical needs.

Ethical Implications of Holistic Admission: Doing the Right Thing

College admission is going through a period of profound change. Past practices that were widely accepted are being questioned with respect to equity, ethics, and fundamental fairness. As colleges gravitate toward holistic admission, including the elevation of character attributes, admission offices must address underlying ethical issues. Identify important ethical and philosophical issues, where ethical problems or dilemmas may occur, and implications for the future of college admission.

Learning Objective:
Internalize the idea that admission has ethical implications.

Fires, Floods, and Border Closures: Focus on Australian Resilience in Higher Education

Not only did Australia have some of the world's strictest COVID-19 border and lockdown controls preventing students from coming onshore and on to campus, but the country was faced with additional challenges such as significant flooding and fires. Learn about the overall higher education landscape of Australia, with an emphasis on the creative methods used to provide consistent access to international learning and student support throughout the past two years. Explore admission processes, financial aspects, online and distance delivery beyond the pandemic, and accessibility to higher education in Australia.

Learning Objective:
Become familiar with the Australian Higher Education System.

First Year, Transfer OR Community College? Oh My !

The road to higher education is filled with uncertainties and opportunities. Even the most informed students may feel lost after high school graduation (especially in a post-pandemic world) and debate the pros and cons of choosing a first-year or transfer enrollment pathway. These feelings can be compounded by low academic performance, access to resources, and fear of financial commitment. Through a lens of transparency, equity, and access, discuss and workshop the advantages of strong partnerships among first-year admission teams, transfer admission teams, and local community colleges to maximize student success. Examine several case studies and a robust model of transfer pathways.

Learning Objective:
Demonstrate positive cooperation between the first-year and transfer admission process.

The Forgotten Applicant: International Students in US High Schools

Due to shifting trends as well as the pandemic, international students are joining high schools at different grade levels than in the past. How can counselors guide international students through the necessary application documents? Hear from counselors, universities, and an educational tech company on supporting international students in the US, particularly with English proficiency requirements and testing.

Learning Objective:
Learn strategies to support international students in US high schools.

The Future is Here: Using Performance Assessment in College Admission

As colleges respond to the holistic and test-optional admission movements—trends that were further catalyzed by the COVID-19 pandemic—the use of performance-based assessment in admission has emerged as one promising way to foster more equitable access and success in college. Learn why and how the University of Michigan’s Ross School of Business and others (including the City University of New York and Massachusetts Institute of Technology) already incorporate K-12 performance assessment information in their admission decisions. Discuss the processes and systems needed to support these strategies. Then learn more about the Reimagining College Access initiative, which since 2017 has been working with a broad coalition of K-12 and higher education leaders—including NACAC—to explore and support the use of performance assessment information in college admission, placement, and advising.

Learning Objective:
Understand why incorporating information gleaned from the use of performance-based assessments into college admission is a promising approach for expanding college access. Learn how this practice relates to the trends of holistic and test-optional admission.

The Future of ACT/SAT-Optional and Test-Blind/Score-Free Admission

More than 1,800 colleges and universities did not require applicants to submit ACT/SAT scores for fall 2022 admission. At least 1,650 schools have extended those policies through fall 2023 and, in many cases, years beyond. Why have so many schools dropped testing mandates and what are the initial impacts? How many of these policies will become permanent? What are the long-term implications for equity and inclusion? How will the college application process change for high school students and admission offices? Hear from leaders of major institutions that have adopted test-optional and test-blind policies.

Learning Objective:
Understand the current status of admission testing requirements.

The Future of Race-Conscious Admission: Update on the UNC and Harvard Cases

Hear an update on SFFA vs. University of North Carolina and other relevant cases. How did we get here and what are the prospects of race-conscious admission policies being overturned by the US Supreme Court? What steps are being taken in support of the use of race in admission decisions? What will be the impact of this decision on admission practices? Join us for a robust discussion (with more questions than answers).

Learning Objective:
Understand the context and issues in the US Supreme Court cases involving race-conscious admission.

The Gatekeepers at 20: Revisiting a Journalist's Embed in an Admission Office

In September 2002, Viking published The Gatekeepers: Inside the Admissions Process of a Premier College. The author, Jacques Steinberg, a journalist at The New York Times, recounted a year as an observer inside the admission office of Wesleyan University (CT). The portrait that emerged—of admission officers Rafael Figueroa, Amin Abudl-Malik Gonzalez, and colleagues, as well as several applicants—was human and nuanced. Now in its 28th printing, the book will  mark the 20th anniversary of its publication in September. Discuss what has changed in holistic admission in the years since—and what endures.

Learning Objective:
Gain historical perspective on the last two decades in college admission as grounding for a discussion of the current state of the profession and how it will continue to change in the years ahead.

Grit, Fit and 0ther Ideas that Failed to Help Low-Income Students

Popular academic ideas often fail to account for the lived experiences and preferences of low-income and underrepresented students. Academics often overlook the important influence of cultural and social factors in student choices, which leads to promising research ideas failing in practice. Explore the real-world implications of some popular academic ideas, often almost exclusively applied to low-income and underrepresented students, such as nudges, grit, fit, and undermatching, as well as the rise of test-optional policies.

Learning Objective:
Rethink how you position students in the admission process (both as a counselor and an admission professional).

High School Perspectives for Our College Admission Colleagues

Admission folks, we'd love for you to hear our “side” of the story. Whether you want to understand how college policies and procedures play out on the high school side or you are considering a move to the other side of the desk, join us for a panel and Q&A discussion designed to provide a high school perspective on search, applications, and decision-making.

Learning Objective:
Understand how college policies/procedures "land" with high school students.

How to Make Sense of a Post-Covid Admission Landscape That Makes No Sense

The pandemic upended the college admission process, maybe forever. Test-optional policies, the ever-rising volume of applications at selective campuses (and flat and falling numbers elsewhere), and the loss of so much school time for this generation of applicants has made the admission process for both applicants and institutions fraught with even more ambiguity. Explore the advice counselors are providing to applicants in this new world and how colleges are adjusting their evaluation processes to reach enrollment goals. Examine what steps both sides can take to widen the lens of the college search for students to develop more balanced lists and what admission offices need to do to make the process less stressful and more transparent for both applicants and the colleges themselves.

Learning Objective:
Explore ways to make the college admission process more transparent and better understood by members of both the college side and the high school/CBO/IEC sides of the process.

How Your International Recruitment Strategy Should Differ From Domestic

Does your institution have a strategy for communicating with prospective international students? Discuss strategies for differentiating marketing campaigns for domestic and international audiences. Learn how the University of Houston (TX) and Alamo Colleges District (TX) segment their audience and develop targeted communications, through email, social media, print, events, and other modalities. learn how to adapt existing marketing collateral to resonate with international audiences and how craft specific messages that address the concerns of international students.

Learning Objective:
Understand the need for differentiated marketing strategies. Explore the complexities of communication with students from different cultural and lingual backgrounds.

In Defense of Boundaries

“Love what you do and never work a day in your life.” While a lovely sentiment, this adage can turn harmful–especially for those in “helper” professions like education–if not paired with carefully considered and firm boundaries. Join us for a conversation about boundaries: what they are, how to establish them, and why they are especially important coming out of the COVID-19 pandemic. Hear how developing these boundaries can influence institutional cultures that concurrently value high productivity and effectiveness with sustainability and balance, both for an organization and its personnel.

Learning Objective:
Gain the ability to articulate why professional boundaries promote resilience.

Increasing Refugee Access to Higher Education

Today, there are 84 million forcibly displaced persons across the world. Many are young people with dreams and aspirations. According to the United Nations High Commissioner for Refugees, only 5 percent of refugee youth are enrolled in colleges or universities. Significant barriers—including lack of access to internet connectivity, standardized testing, travel documentation, information, and college counseling—prevent refugees from fulfilling their potential. Learn about the challenges refugees face and what we can do to make higher education more accessible to them. Help chart a better path forward for refugees across the world and for universities that stand to gain from their immense talents and skills.

Learning Objective:
Understand the challenges that refugees face in accessing higher education.

International Enrollment Management Standards for Institutions

View the American International Recruitment Council’s draft international enrollment management standards for institutions and provide feedback that will be incorporated into the final standards. The standards will provide guidance in serving the best interests of international students, your institution, and your recruitment partners. This is especially important as the field recovers and expands after the COVID-19 pandemic. The five areas of the standards to be covered are: mission and goals; institutional effectiveness for international enrollment management; marketing and recruitment; admission and enrollment; and student well-being and services.

Learning Objective:
Learn the different areas of the international enrollment management standards.

It Takes a Village to Recruit a Transfer Student

Learn how to build cross-departmental transfer champions, create efficiencies in administrative systems and processes, and use best practices to market your institution to transfer students. Through a combination of expert speakers, peer-to-peer networking, and facilitated activities, you’ll leave the session with a better answer to the question: How do I make my institution more transfer-friendly? Explore the transfer landscape, discuss transfer best practices, and work with your colleagues to complete a facilitated activity.

Learning Objective:
Understand the transfer landscape.

Leader’s Guide to Change Strategy and Consensus-Building

Marketing leaders are often burdened with the task of institution-wide change—something that comes with immense challenge and strategic reward. In this dynamic and demanding post-pandemic world, leaders need strategic frameworks to guide their thinking around managing conceptual change and consensus from within and across the institution. In this presentation, two established change leaders will share best practices, examples, and models for success as you prepare for your own strategic change efforts.

Learning Objective:
Learn institutional change and consensus strategies and models for effective large-scale change management.

Managing Staffing when the Hiring "Cycle" No Longer Exists

Many enrollment leaders now experience the departure of staff throughout the year, rather than during the (former) cycle of spring/summer hiring. This change has impacted the high-volume work periods of recruitment and selection. Engage in a supportive conversation on how we can manage our enrollment priorities and sustain supportive work environments while also managing unstable staffing throughout the year. Our panelists represent three uniquely different institutions with varying leadership and budget structures that influence potential methods of intervention and adaptation.

Learning Objective:
Engage in strategic planning for effective staffing.

The Melt Chronicles: How to Overcome Next Summer’s Melt

The heat is on. So often students work tirelessly to apply to colleges and universities. The students and their families are excited to learn about their acceptances and to commit to a school. Then during the summer months students and families are left to figure out “what’s next.” Because of the limited counseling services students receive, some tend to “melt.” Using the voices of students who melted, learn about student melt, why it occurs, and how to overcome next summer’s melt.

Learning Objective:
Discover how to identify students early in the college process who might melt.

Not Your Model Minority: Examining the Complexities of Asian America

The model minority myth perpetuates the idea that Asian American students are rule-following academic overachievers who play the piano. Through natural brilliance or their by-the-bootstraps immigrant values, they are achievers of the American Dream. So how is the model minority myth harmful? It treats Asian Americans as a monolithic group, ignores the individuality of each student, and implies that they don’t experience racism or need external support. Explore the model minority myth, discuss disaggregated data, and learn suggestions for working with Asian American students during the college process.

Learning Objective:
Understand how the model minority myth can impact the college process on both sides of the desk.

Oh, The Spaces We Will Go! Embracing Uncertainty with Event Planning

Overwhelmed by pandemic event planning? Learn how staff at four colleges have pivoted from in-person to virtual and back again. Hear how professionals from East Carolina University (NC), North Carolina Central University, University of North Carolina at Charlotte, and Stetson University (FL) joined together to support each other personally and professionally, and then bounced ideas off of one another to manage recruitment and event planning in-person, virtually, and in hybrid models. Discuss how to create effective virtual programs, balance multiple recruiting modes, and make the most of a student’s visit on campus.

Learning Objective:
Learn to create effective and resilient event plans.

Other Duties as Assigned: The (Unofficial Yet Essential) Role of Black College Counselors in Independent Schools

As Black college counselors working in independent schools, our mere existence can be countercultural to the communities we serve. Join a group of independent school college counselors of color, relatively new to their roles, as they shed light on the BIPOC counseling experience and share the challenges, opportunities, and successes they’ve experienced in their roles. How do we support one another? How do we show up authentically while still establishing credibility with our colleagues, students, and families? What does access and equity look like when primarily working with privileged families? And how do we encourage, support, and uplift our underrepresented students to thrive in the college admission process?

Learning Objective:
Enter a safe space for folks of color who work in predominantly white school communities to discuss the complex challenges and opportunities faced by counselors of colors. Receive support and resources.

Portland State University's Admitted Student Questionnaire: A Case Study

Review the three-year evolution of the undergraduate Admitted Student Questionnaire (ASQ) at Portland State University (OR). Presented as an interactive case study, the session will: 1) clearly define the unique institutional culture and student population of Portland State, 2) provide insight into annual changes made to the ASQ, 3) share ideas for future survey cycles, and 4) offer helpful takeaways for other enrollment management teams looking to implement a similar iterative and collaborative home-grown annual survey project.

Learning Objective:
Gain insight into the survey development and analysis processes of an undergraduate admitted student questionnaire at a large, four-year, public, urban, research institution.

Promoting Your School Counseling Program Through Social Media

We're told as educators to meet kids where they're at and today that means on social media. Does your counseling team have social media accounts? How are you currently utilizing them? Learn how to create an Instagram account or take your existing account to the next level! Create relevant content to connect, inform, and engage students in all that your school counseling program has to offer.

Learning Objective:
Create a school counseling Instagram account.

Prospective Family Engagement: A Path to Equity Through Access to Information

Using data from a 2022 study conducted in collaboration with 30 institutions from across the US, learn strategies to ensure better and more equitable access to college information for all students. The study includes data collected from more than 6,000 families of prospective college students at an array of private, public, and two-year institutions. Delve into data points that highlight how communication preferences (both in channel and frequency) are tied to income and family college experience (first-generation status)—and learn how these variations can result in a lack of equity in access to key college planning information.

Learning Objective:
Learn how equity in access to college information is key to equity in access to higher education.

Push, Pause, or Pivot: Charting Your Professional Path

We’re emerging from the fog of the last two years and things have changed. In this new world, remote work is a real option and we have higher expectations of institutions to support and develop their teams. Many of us are reevaluating what lights us up professionally. We’re wrestling with how our current positions fit, whether loving our job matters, and what other opportunities may be out there. Discuss when to stay, when to go, how to rebound from a setback, and when it might be time to start over.

Learning Objective:
Develop strategies to tackle typical professional roadblocks.

Queering College Admission

The most recent Gallup poll states 5.6 percent of US adults identify as a member of the LGBTQIA+ community—a notable increase from 4.5 percent in 2017. Millennials and Gen Zers are more likely to identify as LGBTQIA+ than previous generations, meaning incoming college classes are likely to include more LGBTQIA+ students than ever before. Inclusion starts before your first conversation with a potential student. Gain insight on queer inclusion in the college admission process and learn best practices as well as language for navigating preferred names and pronouns. Learn how to anticipate the needs of queer students.

Learning Objective:
Gain awareness of changing demographics and best practices.

Racism is (Also) Resilient: How White Supremacy Persists in Equitable Admission

Resilience is not exclusive to the forces of good in the universe. Racism is also resilient. Enter a dialogue with colleagues as panelists pose thought-provoking questions about how white supremacy is still present in our equitable admission practices. This session is not designed to be instructive; rather, it is intended to raise uncomfortable questions for admission practitioners to ask themselves as we dismantle racism and white supremacy in college admission.

Learning Objective:
Identify and acknowledge white supremacy in the college admission process.

"Should I Stay or Should I Go?": Supporting Students Through Challenges in Their First Year of College

Even when a student finds a great college match, no first year is perfect. A student might return to their admission or college counselor with questions about fitting in, handling college work and professors, paying for college, or what to do after getting passed over by the fraternity or sorority they dreamed of joining. Sometimes they just miss home. Professionals in student success, college counseling, and enrollment management draw on research, theory, and experience to discuss how admission counselors and college counselors can support student resilience through the difficulties of the first year of college.

Learning Objective:
Gain insight to prepare you for conversations with former advisees about overcoming adversity in the first year of college.

So…Who Wants to be a Chief Enrollment Management Officer?

As if building a career off the decisions of teenagers wasn't hard enough, the demographic cliff and global pandemic have created an incredibly complicated environment in which to lead enrollment efforts. But, for the intrepid folks who are thinking of taking the baton, a new survey of chief enrollment management officers provides a glimpse into who serves in these leadership roles and the greatest challenges they face. Examine aspects such as salary ranges, diversity, reporting structure, skills critical to success, and the issues—existing and emerging—that come with leading an enrollment operation.

Learning Objective:
Learn about the characteristics of chief enrollment officers.

Statistics are an Admission Director's Best Friend

Data, metrics, and statistics are necessary building blocks for any admission director and enrollment manager, yet we don't receive nearly enough training on how to pull data, build narratives around data, or share data that is relevant and valuable to campus partners. Join an avid baseball-statistician-turned-admission-director and an enrollment-manager-who-doubted-she-would-love-data for a discussion of the practical nature of leveraging data to garner campus buy-in. Learn how to embrace and develop your own relationship with data and how data can make you a stronger enrollment leader.

Learning Objective:
Gain practical knowledge about developing a relationship with data.

Strength in Numbers: Creating Better Enrollment Outcomes with Data

With budgets and audiences both declining, it’s imperative we leverage all the data at our disposal to guide our decisions and drive our outcomes toward resilience. Whether developing a strategic enrollment plan or making investments that will impact the next entering class, it’s the numbers that guide us. Discover how to access the numbers that matter. The right data—including a look at how key performance indicators compare to other institutions—helps you know where you stand, determine where to focus your limited resources, and communicate effectively with various stakeholders on campus.

Learning Objective:
Identify how the right data will help your institution achieve its goals.

Strong School Counselor and Administrator Relationships = Student Success

Bridging the gap between school counselors and administrators can be rewarding. It is essential in improving student achievement and requires trust, collaboration, and communication. Learn how a school counselor and principal collaborated with their district, school, and community to offer resources related to mental health, college/career, and financial aid. Take away strategies and resources to use when partnering with your administrator and learn about creating school counselor mentorship programs.

Learning Objective:
Gain strategies to build collaborative relationships with your community, staff, and college and military reps.

Student Leaders to Admission Counselors: Creating a Pipeline

Student leaders serve as crucial links between prospective students and the office of admission. Explore how to create a pipeline for current student leaders to enter the field of college admission and hear from those who have made the jump.

Learning Objective:
Learn ways to provide opportunities for student leaders within an office of admission.

The Student Value Proposition: Engaging Transfer Students with Degree Pathways to Limit Friction

Learn how four Ohio public institutions collaborate in a student-first mindset, establishing high-impact degree pathways to reduce barriers for transfer students as a tool for recruitment. Explore successful strategies to coordinate student services and advising with degree pathways, customizing the process to address the challenges of individual students. Discuss how to meet students’ needs while navigating institutional culture, policies, and procedures.

Learning Objective:
Learn how to build partnerships with community colleges.

Tangible Ways to Counteract Bias in the College Admission Process

Understanding that we are all biased beings lays the foundation for deeper conversations about equity and inclusion. This foundational session offers crucial understandings about what we see, what we don’t, and how our brains contribute to stereotyping. Consider how bias fuels systemic inequity, then learn and practice concrete strategies to mitigate your own biases as you advise students in the admission process.

Learning Objective:
Understand the difference between implicit and explicit bias.

Think Globally: An Exploration of First-Year Abroad Programs

Hear perspectives on first-year abroad programs and global engagement opportunities available at the very start of a student’s higher education experience. Explore access, value, benefits, challenges, and outcomes associated with these unique study abroad experiences as well as details surrounding the various admission processes used by such programs. Broader topics and trends pertaining to first-year study abroad and experiential learning will also be addressed.

Learning Objective:
Gain a better understanding of how students spend their first year abroad and pursue this opportunity intentionally.

Transforming Admission to Expand Opportunity for Underserved Students

Expanding access requires not only lowering complex logistical, financial, and systemic barriers, but a revolutionary shift in the admission process altogether. What if we could develop a more equitable system from the ground up? What if we could create a system that does a better job of helping students match with and enroll at colleges and helps colleges recruit a new set of students? This past fall, a pilot project called Greenlight Match (which included 25 CBOs/schools and 10 institutions) increased college access for first-gen and lower-income students by flipping the script on traditional college admission. Could this be the future of more equitable, accessible, and inclusive admission?

Learning Objective:
Understand the challenges first-generation, lower-income students face in the current college application process.

Tuition Pricing and Discounting Through and Beyond COVID-19

Gain insight into tuition discounting, tuition resets, and other pricing strategies that took place leading up to and during the COVID-19 crisis, then explore the outlook for these strategies as institutions move beyond the pandemic. Discuss the various institutional reasons for and outcomes related to discounting and resets and examine doctoral research findings. Hear how institutions’ pricing and discounting structures are changing in light of COVID-19 and how the higher education business model may shift as a result.

Learning Objective:
Understand the landscape of price sensitivity and elasticity and how each impacts enrollment and revenue. Use the data to make decisions regarding pricing and discounting.

Voices of Asian American Pacific Islanders: Shared Experiences of Resilience in High School and College

Learn about the history of Asian American and Pacific Islanders (AAPI) in education, the assumptions and stereotypes associated with this community, and ways to support AAPI students and staff. Then delve into the recent rise of anti-Asian crime and violence as well as discussions surrounding recent secondary and postsecondary admission lawsuits. View survey results that reflect resilient voices of AAPI members from high school and higher education and identify ways you can actively support students and professionals.

Learning Objective:
Understand how the historical and current rise of anti-Asian crime and violence impacts AAPI students, families, and professionals today.

Where Did All Our Colleagues Go? Looking Beyond the Great Resignation

The Great Resignation did not spare admission offices, and yet, we find ourselves in one of the most challenging recruitment landscapes of our lifetime while hiring and training new staff. Explore why some of our colleagues have chosen to leave their roles, the importance of culture-setting and culture-maintenance, and the new kinds of support and flexibility that our teams require in a post-pandemic world. Review data on how roles are changing in the admission profession, what best attracts and retains team members, and what new skills are required for admission professionals to succeed. Hear from three professionals who made career leaps in the past 18 months and yet are also in the precarious position of recruiting and retaining their own team.

Learning Objective:
Learn how to build an effective team culture.

The Write Approach to College Admission: Resilient and Responsible Reporting

Covering college admission for a national news outlet requires a willingness to probe deeper than clickbait and a refusal to settle for facile conclusions. Reporters must seek transparency and help cut through the noise. In a climate of information overload, what data matters and how can writers responsibly go to the heart of the issues? Hear from three veteran higher education reporters as they reflect on the current landscape of admission and look forward to the big stories of 2023.

Learning Objective:
Learn which sources are most reliable for journalists covering college admission.

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