Strategic Data Management for Enrollment Leaders

Day 1: Wednesday Schedule

Opening Session: Introductions, Housekeeping, and Sponsor Welcome
8 am - 8:30 am PT

Presenters and Program Directors: Jessica Hess, director of admissions, Lycoming College;  and Jim Rawlins, director of admissions/assistant vice president of enrollment management, University of Oregon.



Building an Effective Data Culture
8:45 am - 10:00 am PT

Strategic data management starts with building an effective data culture across the organization. Learn foundational best practices and get an action plan for addressing barriers, building trust, developing data fluency, creating a governance framework, and ensuring ethics is always top of mind.

Presenters: Matthew Boyce, Ph.D, vice president for enrollment, University of Puget Sound; Margo Martinezsr director, education cloud,; and David Burge, vice president for enrollment managemen, George Mason University.


Creating a Data Collection Strategy
10:15 am - 11:30 am PT

Good data usage starts with good data collection. This session focuses on some of the best internal and external data sources as well as specific data elements that are helpful for predictive modeling, territory management, decision support, and understanding student enrollment behavior at your institution.

Presenters: Beverly Woodson Day, assistant vice president of enrollment management, director of undergraduate admissions; and Jim Rawlins, director of admissions/assistant vice president of enrollment management, University of Oregon.



11:30 am - 12:30 am PT


What to Do With Your Data - A Case Study in Data Strategy
12:45 pm - 2:00 pm PT


In this session, participants will have the opportunity to learn and discuss with presenters different ways to interpret and strategize with data. Though discourse and practical exercises, session participants will engage individually and collectively to explore data strategy concepts such as: how to communicate findings and provide business value, question and learn how data feeds the economics of the institution, practice strategic use of financial aid concepts, consider which avenues for data strategy are available versus Internal resources, and more. Session facilitators will actively engage participants building upon content learned in previous workshop sessions.

Presenters: Jonathan Akman, associate director/business analyst, American University; and Stephanie M. Doherty, PhD, associate director of research - enrollment management, Baylor University.



Student Search and Prospect Development
2:15 pm - 3:30 pm PT

Are you new to student search and prospect development? Is your institution looking to break through the competitive enrollment environment to find students who are genuinely interested and likely to enroll? This session will focus on the best practices of student search and prospect development from how to get started to the annual review.

Presenters: Scott Burke, associate vice president for undergraduate admissions and housing, Georgia State University; and Michael Elgarico, dean of undergraduate admission, California Lutheran University.



Day 2: Thursday Schedule

Effective Predictive Modeling & Enrollment Forecasting
8 am - 9:15 am PT

Predictive modeling and enrollment forecasting are essential elements of data-informed enrollment management. This session focuses on how to develop effective predictive models and how to use the data to inform a wide variety of admissions activities. We also focus on various strategies to produce accurate enrollment forecasts. 

Presenters: Rachelle Hernandez, senior advisor for strategic enrollment, University of Texas at Austin; and David B. Johnson, vice provost for enrollment management, Indiana University.



Using Data to Meet Challenges & Next Steps 
9:30 am - 10:45 am PT

Based on what they have learned in the workshop, participant will have the opportunity to engage with peers to explore universal challenge and develop personal action plans. .

Presenters: Jessica Quintana Hessdirector of admissions, Lycoming College; and Jim Rawlins, director of admissions/assistant vice president of enrollment management, University of Oregon.


Final Wrap Up and Sponsor Closing 
10:45 am - 11:15 am PT