Strategic Data Management for Enrollment Leaders

Wednesday, September 21, 2022

*Schedule Subject to Change*

Opening Session: Introductions, Housekeeping, and Welcome
8:00 – 8:30 a.m. CT

Presenters and Program Directors: Jessica Hess, director of admissions, Lycoming College and Jim Rawlins associate vice chancellor for enrollment management, University of California San Diego


Understanding Leadership 
8:45 – 10:00 a.m. CT

Strategic data management starts with building an effective data culture across the organization. Learn foundational best practices and get an action plan for addressing barriers, building trust, developing data fluency, creating a governance framework, and ensuring ethics is always top of mind.

Presenters: Matthew Boyce, PhD, vice president for enrollment,University of Puget Sound, and David Burge, vp for enrollment management, George Mason University


10:00 – 10:15 a.m. CT


Creating a Data Collection Strategy
10:15 – 11:30 a.m. CT

Good data usage starts with good data collection. This session focuses on some of the best internal and external data sources as well as specific data elements that are helpful for predictive modeling, territory
management, decision support, and understanding student enrollment behavior at your institution.

Presenters: Beverly Woodson Day, PhD, assistant vice president of enrollment management, director of undergraduate admissions, and Jim Rawlins, associate vice chancellor for enrollment management, University of California San Diego


Lunch Break
11:30 a.m. – 12:30 p.m. CT


What to Do with Your Data - A Case Study in Data Strategy
12:45 – 2:00 p.m. CT

In this session, participants will have the opportunity to learn and discuss different ways to interpret and strategize with data. Though discourse and practical exercises, session participants will engage

individually and collectively to explore data strategy concepts such as: how to communicate findings and provide business value, question, and learn how data feeds the economics of the institution, practice strategic use of financial aid concepts, consider which avenues for data strategy are available
versus Internal resources, and more. Session facilitators will actively engage participants building upon content learned in previous workshop sessions.

Presenters: Jonathan Akman, director of technology & analytics, American University, and Stephanie M. Doherty, PhD, associate director of research - enrollment management, Baylor University


Student Search and Prospect Development
2:15 – 3:30 p.m. CT

Are you new to student search and prospect development? Is your institution looking to break through the competitive enrollment environment to find students who are genuinely interested and likely to
enroll? This session will focus on the best practices of student search and prospect development from how to get started to the annual review.

Presenter: Scott Burke, associate vice president for undergraduate admissions and housing, Georgia State University, and Michael Elgarico, dean of undergraduate admission, California Lutheran University


Day 1 Wrap Up
3:30 – 4:00 p.m. CT


Thursday, September 22, 2022

Modeling and Forecasting
7:150 – 8:15 a.m. CT

Presenters: David B. Johnson, vice provost for enrollment management, Indiana University, and Amber Williams, vice provost for student success, University of Tennessee



8:15 – 8:30 a.m. CT


Using Data to Meet Challenges & Next Steps: An Expert Roundtable Discussion
8:30 – 9:45 a.m. CT

Based on what they have learned in the workshop, participant will have the opportunity to engage with peers and special roundtable guests to explore universal challenge and develop personal action plans. Please bring your questions or conversation topics to explore with program faculty and other special guests.

Presenters: Jessica Quintana Hess, director of admissions, Lycoming College; Jim Rawlins, associate vice chancellor for enrollment management, University of California San Diego; Todd Abbott, 3 Enrollment Marketing; Jim Day, MARKETView Education Partners; Jeff McLaughlin, Fire Engine Red; and additional faculty 


Final Wrap Up
9:45 – 10:15 a.m. CT