Strategic Data Management for Enrollment Leaders

Wednesday, September 22, 2021 - Thursday, September 23, 2021

07:30 AM to 11:00 AM

Day 1: Wednesday, 7:30 AM - 4:30 PM
Day 2: Thursday, 7:30 AM - 11:00 AM

 View the working Strategic Data Schedule

Admissions professionals routinely used data to identify the most effective recruiting tactics to meet enrollment goals set by their institution.  But what happens when the institution looks to the Admission Office to inform, or even determine, institutional strategy? This workshop will enable participants to:

  • Translate data into strategic insights that go beyond yield,
  • Connect trends that have an impact on the institutions bottom line,
  • Package insights into persuasive senior leadership soundbites and presentations,
  • Develop intentional data collection protocols, practices, and monitoring systems,
  • Effectively leverage public datasets,
  • Recognize ethical and data privacy red flags,
  • Identify the skills future admission professionals need to gain a seat at the strategy table,
  • Explore how admission data can be used to shape the institutions strategic priorities, and
  • Ask the right questions so that your network of data experts to provide you what you need. 


  • Those responsible for implementing strategic data strategies
  • Those looking to gain a seat at the strategy table
  • Admission professionals seeking to further develop their data analysis and strategic leadership skills, including past AMMI or Chief participants
  • Prerequisite: Familiarity with data management principle; intermediate data analysis skills

Thank you to our Strategic Data Preconference Program sponsor: