Rachelle Hernandez

Senior Vice Provost for Enrollment Management, University of Texas at Austin


Rachelle Hernandez serves as senior vice provost for enrollment management at the University of Texas at Austin. Her portfolio includes the offices of admissions, enrollment analytics, financial aid, registrar, student success initiatives, and the college-to-career initiative. Ms. Hernandez is establishing and implementing student-centered policies and practices designed to improve access, affordability, and student success. Her initiatives include the development of a new One-Stop Center to help students better access resources from across campus; the launch of a new financial aid program, Texas Advance Commitment, to provide additional resources to students with family incomes up to $100,000; coordination of a new First-Generation initiative to help these students engage and navigate campus; and a new Center for Career Exploration and Development.

Ms. Hernandez has worked in admissions and enrollment management for over 20 years. She served as the associate vice provost for enrollment management and director of admissions at the University of Minnesota Twin Cities before her move to UT Austin. Over the course of two decades, she developed a strong track record for implementing strategic programs and initiatives that support the achievement of student-centered goals. In her work at the University of Minnesota, she led the creation of an enrollment management framework that engaged units and colleges across campus, resulting in the development of a coordinated campus-wide effort for new student enrollment and student success.

Ms. Hernandez is a frequent national speaker on admissions and access, student recruitment, enrollment management, and student access. She has served the higher education community in various professional association leadership roles and currently serves as codirector of the National Association for College Admission Counseling Chief Enrollment Management Officer Seminar and as a member of the SAT advisory committee, the ACT Higher Education Council, and the Access and Diversity Collaborative Advisory Council.

Ms. Hernandez holds undergraduate and graduate degrees from the University of Minnesota Twin Cities.