Chief Enrollment Officers' Forum: Schedule and Sessions

Day 1: Wednesday Schedule

Opening Session: Hot Topics and Urgent Issues
9:00 am - 10:00 am PT


Rachelle Hernandez, Dean of admissions, University of Texas at Austin

We will kick-off this forum with a review of the past year and background on the Forum sessions
and a need to know/key information to ready your campus for the upcoming FAFSA changes intended to help address ongoing student affordability concerns. 

Presenters and Chief Program Directors: Rachelle Hernandez, senior advisor for strategic enrollment, University of Texas at Austin; Derek Kindle, vice provost for enrollment mangagement, University of Wisconsin-Madison; and Rachel Gentry, assistant director of federal and state relations, NASFAA.


How CEMOs Do It All - Achieving Campus Outcomes Through Staff Development and Collaboration
10:15 am - 11:45 am PT


The responsibilities of Chief Enrollment Management Officers (CEMOs) continue to grow. CEMOs need to help campus see the impact of the strategies and collective efforts implemented in, or in partnership with, the enrollment management unit. As a leader, you can’t do everything by yourself—you need a strong team and champions across to support campus enrollment outcomes. To do this, tracking and sharing the right input and outcome data to make good, data-informed decisions is critical. Learn how experts in the field help their staff members and campus partners involved and updated on what is happening across their units. In this session, case studies will be presented by current CEMOs to address building strong leadership teams and campus partnerships.

Presenters: Lee Melvin, vice provost for enrollment management, University at Buffalo (NY); Kristina Wong Davis, vice provost for enrollment management, Purdue University (IN); and Matthew Ward, vice president for enrollment management and Student Success, California Lutheran University


11:45 am - 12:45 pm PT


What Presidents, Provosts, and Other Campus Leaders Need from the CEMO
12:45 pm - 2:00 pm PT


As CEMO, your job requires constant education of your campus and requires a strong and positive working relationship with key leaders across campus, your Provost, President, and often the Board. Other stakeholders affect your work and outcomes—making campus relationships partnerships key to success in your role. In this session, learn key practices and strategies used by experienced CEMOs to support campus outcomes so that your impact and your desired messages are well-received, understood, and remembered. 

Presenters: Robert Alexander, dean of admissions, financial aid and enrollment management, University of Rochester; Mai Nhia Xiong-Chan, vice president of enrollment management, Hamline University; and Chris Ferguson, vice president for enrollment strategy, University of the Pacific in Northern California.


Diversity, Equity, and Inclusion in Enrollment
2:15 pm - 3:45 pm PT


Diversity, equity and inclusion are core to the work of enrollment managers. Increasingly, EMOs oversee and interface with critical campus offices, units, and priorities that must align, understand the needs of our students, and effectively serve our changing student populations. More first-generation students and more low-income students? Increasing students of color? More transfer students? On our campuses, we are seeing more diversity officer positions across our colleges, schools, and departments and EMOs need to partner effectively in support of our campus recruitment, enrollment, and success efforts. Learn from experienced higher education leaders who have fostered the conditions for strong collaborations across their campuses to achieve positive outcomes for greater diversity and inclusion in recruitment, enrollment, and student success.

Presenters: Rickey Hall, vice president for minority affairs & diversity, University of Washington; Yvonne M. Romero da Silva, vice president for enrollment, Rice University; and Ronné Turner, vice provost for admissions & financial aid, Washington University in St. Louis.


Day 1 Recap 
3:45 pm - 4:30 pm PT




CHIEF Happy Hour
4:30 pm - 5:30 pm PT


Day 2: Thursday Schedule

Creating Or Seizing Opportunity. Transitioning – What to Know When Moving Up or Moving On 
8:00 am - 9:00 am PT


Many campuses are creating or changing their CEMO roles.  With new changes and opportunities, it is hard to know what one should consider and what resources one can (and should) request when considering a transition. What key information or questions should one ask of themselves and their institution when making a significant career change to, or in the CEMO role? This session features colleagues who recently transitioned into a CEMO role or moved to new campus communities. Attendees should expect to learn what proved most important when transitioning successfully; what panelists wish they would have known before making the transition; and how to make a successful shift from director to AVP/VP.

Presenters: Cornell LeSane, vice Provost for enrollment management, College of the Holy Cross (MA); and Tani Castañeda, chief enrollment officer, Teachers College (NY)


Modern Media - Friend or Foe?
9:15 am - 10:30 am PT



Attendees will receive valuable tips in managing your institutional and personal media brands. Receive valuable tips on the information reporters often seek, key trends and effective approaches to social media use, and the importance of maintaining working relationships with those who cover your institutions and those who lead your campus communications. Hear from colleagues who have created new ways to lead and share their honesty, humility, and humanity through different forms of media.

Presenters: Meredith McGlone, director of media relations & strategic communications, University of Wisconsin-Madison; Ken Anselment, vice president for enrollment & communications, Lawrence University; and Deseré Cross Ward, TwoWards Solutions.


Closing Session
10:45 am - 11:15 am PT



During the closing session, participants will meet with their small groups to share takeaways and lessons learned. The session will end with a lightning round expert Q & A panel.

Presenters: Rachelle Hernandez, senior advisor for strategic enrollment, University of Texas at Austin; and Derek Kindle, vice provost for enrollment mangagement, University of Wisconsin-Madison