AMMI Education Sessions

Wednesday, September 21, 2022

*Schedule Subject to Change*


Welcome and Introductions
8:30 – 9:15 a.m. CT

Presenter: Tony Sarda, director of undergraduate admission, St. Mary’s University (TX)


What Does It Mean to Manage and Lead? 
9:15 – 10:15 a.m. CT

Do You Have What it Takes to Be a Leader? Did you answer yes to this question? Did you answer maybe? Did you answer I don’t know? This session is for you. Defining leadership. Understanding the difference between a leader and a manger? And finally, tools needed to answer the question, do you have what it takes to be a leader. 

Presenter: Beverly Henry Wheeler, regional director of admission, Hendrix College (AR)


10:15 – 10:30 a.m. CT


Strategic Planning
10:30 – 11:45 a.m. CT


The higher education landscape has changed significantly over the past 15 years and will continue to evolve even more rapidly in the future. As admission professionals and enrollment managers, we must look beyond the immediate and focus on building partnerships and strategies to create success years into the future. Review of how enrollment management has evolved into a comprehensive, campus-wide enterprise and learn about strategic planning elements to help you achieve enrollment objectives. Discover how to move from tactical implementation to big picture, strategic thinking.

Presenters: DJ Menifeevice president for enrollment, Susquehanna University, and Lori Green, vice president for enrollment management, Butler University


Lunch Break
11:45 a.m. – 12:45 p.m. CT


Strategic Data Analysis
12:45 – 2:00 p.m. CT


Tailored for both the math-anxious and data nerds alike, attendees will engage with real world data problems relevant to senior level admissions/EM positions.  A recent NACAC report noted a “lack of capacity among emerging professionals to perform the increasingly common data analysis functions of their positions”.  This session will be an introduction to data analysis essentials, including asking the right questions, basis analysis methods, external data sources, turning data into strategy, and ethical dilemmas. 

Presenters: Andrew Borst, director of undergraduate admissions, University of Illinois Urbana-Champaign


2:00 – 2:15 p.m. CT


Cultivating Relationships with Third Party Vendors
2:15 – 3:15 p.m. CT

With the breadth of vendors represented at the NACAC National Conference, one trip through the exhibit hall can be overwhelming. Admission offices will contract the services of several vendors

at one time, carefully weighing the costs of outsourcing services versus the cost of producing products internally. This session discusses how to build successful relationships with vendors as well as who makes a good/bad client.

Presenterss: Catie Clark, head of strategic college partnerships, Niche, and TBD


3:15 – 3:30 p.m. CT


Leadership and Career Panel
3:30 – 4:45 p.m. CT


Unwind by asking confidential questions to a distinguished panel of senior admission enrollment management leaders. Panelists draw from their personal experiences to answer questions about the profession.

Presenters: Angie Cooksy, assistant vice president for enrollment management, Bradley University and Jody Glassman, director of university admission, Florida International University


Day 1 Wrap Up
4:45 – 5:00 p.m. CT


Thursday, September 22, 2022


Sponsorship Introduction
7:15 – 7:30 a.m. CT


Using Data to Meet Challenges & Next Steps: An Expert Roundtable Discussion
7:30 – 8:45 a.m. CT


Many middle managers find it difficult to answer “what’s next?” in the midst of a successful and rewarding college admissions career. Others simply feel stuck and are in search of new challenges. Do you have to move out to move up? Have you really maximized opportunities to develop as a professional in your current role? Some AMMI attendees have firmly decided to make admissions and enrollment management their life’s work while others are at a crossroads. This session will be a time of self-assessment and reflection as you contemplate your career trajectory and explore methods to help you make strategic and thoughtful decisions.

Presenter: Mary Napier, Napier Executive Search


Best Practices Roundtable
8:45 – 10:15 a.m. CT