T02. From the Demographic Cliff to the Generational Shift: Surviving and Thriving in the Challenging Years Ahead

Thursday, September 23, 2021

08:00 AM to 11:00 AM


With changing demographics, higher expectations from your Gen Z audience, varying rules and regulations, and an increasingly competitive higher education landscape, there has never been a more challenging time to be in student recruitment and enrollment management. Dive deep into how prospective students make choices; how they’re engaging with social media, digital advertising, and college websites; and what they’re saying about their college search. Explore how you can better understand your position among your competitors, the importance of emotive marketing, and the changing dynamic of student search and yield communications.

Speakers: Meghan Dalesandro, Carnegie Dartlet (MA)

This seminar can be added for an additional fee in the registration process.

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