enrollment management sessions

Please note that sessions and speakers are being added as they are confirmed.

Building Statewide Collaborations for Post-Secondary Success
The challenges facing education following COVID-19 will demand new ideas and unprecedented collaboration to solve. A shared approach to rebuilding both higher and secondary education is essential if we are to sincerely address the inequities of the current system. This session will discuss state-initiated, institutional, community, and grant-funded partnerships. We will explore the best practices in building them, common mistakes to avoid, and suggestions on how to track their success.
David Burge, George Mason University (VA)
Tara Lebar, Kansas Board of Regents
Beverly Woodson Day, The University of Texas at San Antonio

Partnering with Honors Programs on Inclusive Enrollment Management Practices
While honors programs have historically been sites of exclusion, change is afoot in the national honors landscape. The National Collegiate Honors Council (NCHC) recently released a position paper exploring inclusive enrollment management practices for honors programs and colleges. The task force co-chairs—a past NCHC president and a former NCHC board member—review findings from this report and suggest ways enrollment management offices can partner with honors to achieve inclusive excellence. Given its relative autonomy and more concentrated admissions operations, honors can serve as a leader in inclusive enrollment management practices that may eventually be scaled across the institution.
Richard Badenhausen, Westminster College (UT)
James Buss, Northern Kentucky University

Taking Recruitment to the Drive-In – A Big Screen Idea that Outsmarted the Pandemic
Code Purple. An order from the Health Commissioner of no on-campus visits. Faced with uncertainty, the Admissions Staff at Kent State University knew they had to find a different way to connect with students and families to bring in the Fall 2021 class. But how? Learn how Kent State University took their show on the road with a series of Drive-In Theatre events called KSU2U! These big screen venues offered a socially-distanced environment all while bringing the excitement of campus to cities across the State of Ohio. Marketing, recruitment and events staff all came together in a matter of days, utilizing creativity and technology, to reach more than 600 families. Learn how they pulled off these unique events during the pandemic and what effect their efforts had on the entering class.
Amber Wood, Kent State University (OH)
Mark Ledoux, Kent State University (OH)
Vince Slomsky, Kent State University (OH)

The Enrollment-Optimized College Website
College websites are often expected to serve many masters--prospective students, current students, faculty, etc.--a fact that virtually guarantees a suboptimal user experience and diminished ROI. The surest route to addressing this problem is rigorous goal setting--a process that often (and appropriately) identifies improved student-recruitment outcomes as the measure of the .edu's success. Counterintuitively, this narrow focus helps ensure productive working relationships with the full range of key college-website stakeholders, including faculty. This presentation shows these principles in action, via a case study of a website redesign undertaken by Nova Southeastern University in partnership with EAB.
Kyle Fisher, Nova Southeastern University (FL)
Kamilah Lewis, EAB (DC)

Reducing Barriers to Mainland College Access by Puerto Ricans on the Island
Because of the colonial relationship between Puerto Rico and the United States, students on the island, despite being U.S. citizens, do not have equal access to college options on the U.S. mainland. Insufficient recruitment efforts, lack of guidance, and an entirely separate standardized testing system create barriers for underserved communities to mainland universities. Presenters will provide the historical and personal context of the situation, discuss how NACAC members can employ effective and culturally sensitive strategies to support PR’s college-going community, and explore how to do so in a manner non-detrimental to the critically valuable University of Puerto Rico system.
Celeste Suris-Rosselli, The Baldwin School of Puerto Rico
Djiara Meehan, Saint John's School of Puerto Rico
Maria Rosa Bruno, University of Puerto Rico High School

Streamlining the Application Process with Self-Reported Academic Records
The college application process typically involves multiple entities and can be administratively challenging for those involved, especially students, parents, high school academic counselors, and college admissions staff. In this session, learn how self-reporting academic information when applying to college benefits these key players in the admissions process. Representatives from the University of Minnesota-Twin Cities, Rutgers University, and Oak Hall School will discuss their experience using self-reported student information in the admissions process, addressing previous institutional challenges, the goals in using self-reporting, and its impact.
Paul Johnson, Scarlet Computing Services (NJ)
Myronne Simpson, Oak Hall School (FL)
Jaclyn Rodriguez, Rutgers University (NJ)
Kelsey Quiring, University of Minnesota - Twin Cities
Elma Hujic, University of Minnesota - Twin Cities

The Power of Peers: Increase Yield &and Reduce Summer Melt, One Mentoring Relationship at a Time
For colleges to remain competitive within the crowded U.S. higher education market, they need better recruitment, enrollment, and retainment strategies. Structured peer mentorship can support these strategies, broaden college access for prospective students, and ensure smooth transitions between admissions, academic advising, and student affairs offices. Montclair State University, a Hispanic-Serving Institution in New Jersey, has tapped into the power of peer mentorship by leveraging Lumina-Foundation-backed Mentor Collective’s peer mentorship program to engage the majority of its admitted freshman class. The program trained current student volunteers as peer mentors who provide newly-admitted students with a trusted voice they can lean on for support from the point of admission all the way through graduation.
Wendy Lin-Cook, Montclair State University (NJ)
Jackson Boyar, Mentor Collective (MA)

Spreading the News: Amplifying Earned Media Coverage to Drive Recruitment
Admissions goals are met when enrollment professionals and central communications teams are working in close collaboration. In this session we will learn how admission teams have successfully worked with media relations staff members to identify and pitch stories that drive admission messages. Landing a story in the news isn’t enough to get results. We’ll review how teams are collaboration to amplify those messages to prospective students through content marketing, emails and social media advancing their institution’s reputation with the audience that matters most.
Matt Gerien, RW Jones Agency (TN)

The Complete Lifecycle with Slate: Application to Graduation and Beyond
Experience the benefits of having access to lifelong data on students as you seek to attract, recruit, and retain your next class. Learn how transformative technology like Slate empowers institutions to manage the depth and breadth of the modern student lifecycle in one place. Get tips and best practices for creating lifelong engagement and tracking student success outcomes from where the conversation begins in high school through becoming engaged alumni.
Erin Gore, Slate by Technolutions (CT)
Ruby Bhattacharya, Barnard College (NY)

So Much Data--Breaking it Down to Meet Enrollment and Territory Goals
The amount, types, and sources for student data available in the enrollment funnel can be overwhelming, especially as admission counselors work to meet their territory and institutional enrollment goals. Four University of Iowa staff will discuss how these abundant data are distilled into meaningful information that is used throughout multiple levels of the admission process: strategy, market acquisition, student communication and field work. Presenters will provide hands-on examples; from maximizing student search, to visualizing and using data, to creating a sustainable enrolled class.
John Laverty, University of Iowa
Kate Ralston, University of Iowa
Marcus Phillips, University of Iowa
Susan Dickinson, University of Iowa